Marketing Manager, Molson TM

Requisition ID: 33107 

A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all of life’s moments. We are the world’s family brewer, brewing and selling our beer for hundreds of years around the world, and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

We are Talent Brewers with our culture rooted in our core values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

The Headlines: 

This posting applies Marketing Manager, Molson TM. Working in Toronto, you will be part of the Canadian Brand Marketing team. We are on a mission to build brands that more people want to hang out with – that means embedding our brands into culture and having the bravery to do breakthrough work, that matters, and that people will care about. You will be primarily accountable for stewarding and executing the overall brand strategy for Molson TM to deliver the brand’s annual operating plan. 

This position report into the Sr. Marketing Manager, Molson TM and works closely with the broader Marketing team, Canadian Commercial team and various agency partners.

The Responsibilities:

Accelerate Molson Coors Canada’s commercial capability to become First Choice for Consumers and Customers, providing the strategic leadership, direction, and management for one of Molson Coors Canada’s Key Brands:

• Leads our hockey strategy and key partnerships with the Vancouver Canucks, Edmonton Oilers, Montreal Canadiens & CHL/OHL
• Brand Champion across 360 degrees of the marketing mix in Canada
• Responsible for creating & executing overall brand strategy; includes key elements of the brand’s marketing and communications plan including TV media, social & digital media, as well as the activation
• Leads our summer strategy & execution
• Ensure effective integration of brand plan / activities with other Company functional areas; including on-premise and retail channels
• Key contributor to the development of the annual plan through rigorous analysis of business performance and the development of key insights and recommendations for the business
• Manage and inspire external agencies including advertising, promotional, experiential and media in the development of marketing campaigns that are innovative and deliver against the brand strategy
• Contribute to monthly, quarterly and yearly business reviews with senior MCBC stakeholders

The Other Qualifications:

• You’re a problem solver and love a challenge. You like complex projects and can find new ways to solve old problems
• You are confident and competent. You are diplomatic, professional and exercise great judgement in developing and maintaining excellent business relationships within the business
• You are deadly serious about results, and take pride in a proven track record in delivering
• You exhibit our Molson Coors core values
• You have a Bachelor’s degree in Business Administration, Marketing or other relevant field
• You have at least 5 years' progressive experience in brand marketing
• You have experience collaborating with sales on implementation of marketing programs
• As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check.

Work Perks that You Need to Know About:

• We’re one of Canada's Most Attractive Employers
• As the world’s family brewer we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe
• We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are
• Flexible work programs like working from home 2 days/week, summer hours and flexible start and end times
• You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
• Access to a beer allotment, top events, cool brand clothing and swag, an Employee Assistance Program and discount plans
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Should you need accommodation due to disability [or any other protected status] during the recruitment process, please contact Accessibility@molsoncoors.com.

Job Posting Grade: 15 

Molson Coors is committed to an inclusive workplace.  We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

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