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Assistant Marketing Manager - Blue Moon

Date:  Feb 8, 2024

Toronto, ON, CA

Requisition ID: 29194 

A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

We are Talent Brewers with our culture rooted in our core values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   


The Headlines: 


In the role of Assistant Marketing Manager, you’ll build some of the most iconic brands, shaping culture and changing the way consumers enjoys beer. You’ll get to operate as a business owner, effectively blending the art & science of marketing–all while having over the 100s of years of brewing heritage behind you. 


In this specific role, you will be an Assistant Marketing Manager in which you will be responsible for executing key programs that bring refreshment to consumers, make more people want to hang out with us and drive the brand’s growth into the future. This role will support our Above Premium portfolio of brands.


The Responsibilities: 

  • Marketing Communications & Creativity
    • Responsible for developing and executing through-the-line marketing programs and advertising campaigns
    • Manage the creative development process with internal stakeholders and external agencies
    • Manage Molson’s social channels with agency partners
    • Collaborate with marketing cross-functionals - including Media, Shopper, Precision Marketing & Data – to craft effective campaigns and analyze performance
    • Liaise with Trade Marketing and key regional sales stakeholders to drive retail performance in key markets
  • Brand Strategy & Consumer Understanding
    • Assist in the development of brand strategy and marketing plans, including inputs for annual planning process
    • Collaborate with Insights team to analyze brand, creative and consumer performance and discover opportunities
  • Business Management & Commercial Fluency
    • Responsible for using various internal and external business and retail analytics tools to analyze business performance and develop impactful insights, including monthly business performance reports
    • Manage brand budget, including PO and invoice processing as well as tracking and forecasting
    • Work with Finance to maintain accuracy of budget and expenditures to meet financial expectations
    • Collaborate with Sales Operations to create product sell stories, retail tools and distributor engagement tactics  



Who We’re Looking For:  


  • An effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities and empathy to successfully collaborate with others
  • A strong strategic thinker who understands both the big picture and how to execute effectively
  • A natural communicator who clearly and persuasively connects with any audience
  • An intellectually curious and creative thinker who has a passion for brand building
  • Demonstrated experience in relevant field, including marketing, advertising, business management, etc.
  • Experience in consumer-packaged goods, beverage, or alcohol is preferred
  • 2+ years of brand building experience is a preferred
  • And most importantly, someone you’d want to have a beer with


Job Posting Grade: 9 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.