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Associate Marketing Manager, Mexico

Date:  Sep 1, 2021

Monterrey, NLE, MX

Requisition ID: 17770 

A Career in Beer and Beyond:  


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    


We are Talent Brewers with our culture routed in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   



The Headlines:    

In the role of Associate Brand Manager – Mexico, you will be Marketing department of MolsonCoors Beverage company. You will be Responsible for the execution and implementation of the brand plan including advertising, digital communication, retail programming, event programing. This role will recommend, develop and execute marketing strategies, plans and programs that build on consumer and customer insights, for a specific brand(s). Will be responsible for day-to-day operations on all aspects of the brand business including project management, agency management, budget management and managing all local stake-holders. Will also support Regional marketing manager to analyze the consumer, trade, market dynamics with direct input into performance reviews and brand planning.


This position reports to Sr. Regional Marketing Manager



The Responsibilities: 


  • Assist the Sr. Regional Marketing Manager in the development of the market level brand plans
  • Execute the digital strategy, ownership of the digital execution including planning, media planning, content development, social listening as well as measurement and reporting.
  • Contribute to the development and tropicaliztion of the local market programming including collaboration with the regional marketing manager, sales and customer teams as well as the global brand team on occasion to deliver high standards of consumer communication, activation plans and selling tools.
  • Execute the brand activation plan, using a high standard of project management to ensure key delivery dates are met
  • Manage the brand budgets effectively and accurately, providing after actions reviews with clear KPIs for brand and program performance
  • Manages initiatives with scope across the enterprise and collaboration with internal and external stakeholders.
  • Responsible for selling marketing brand programming to external stakeholders including brewing partners, distributors and and key retailers
  • The role is one of influence and evangelism, so it’s important that this person is able to form strong relationships throughout Molson Coors and with key partners
  • Understand and deliver comprehensive insights into the performance of the Brand (including market and competitive data, Consumer, Shopper, Customer insights as well as activation learnings



The Other Qualifications:  


  • Minimum of a bachelors’ degree or Masters’ degree preferred or a minimum of 5 years of previous marketing experience with high profile CPG brands
  • Knowledge and experience in the areas of brand management, executing brand strategies, marketing principles, creative development process
  • Previous beverage/alcohol/Premium brands experience preferred
  • Strong Digital/Social knowledge an understanding the social landscape
  • Bilingual in English and Spanish
  • Computer literate, including Excel and PowerPoint.



Work Perks that You Need to Know About:   


  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   


Job Posting Grade: 10 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.