Brand Manager LATAM

Requisition ID: 37220 

Cheers to creating an incredible tomorrow! 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:   

In the role of Brand Manager-LATAM, Bilingual working in Miami, FL you will be part of the Marketing-LATAM team.  You will be responsible for leading LATAM Brand Strategy for a Core brand(s) and delivering best in class marketing tools. Responsibilities include, developing consumer communication strategy and equity assets as well as delivering activation platforms that include all consumer touchpoints.  Additionally, this role is responsible for driving long-term sustainable Brand growth in Latin America across all countries.

This position reports to the LATAM Marketing Director – Regional and Brand and works closely with other Marketing Managers.

What You’ll Be Brewing: 

• Owns Annual Operating Plan (AOP) in consultation with the regional LATAM Marketing teams, ensuring that all brand programs and tools help meet the volume and financial goals of the brand(s), for Latam.
• Educates and influences the thinking of North America and Europe teams to ensure the Brand Identity Model (BIM) and consideration the challenges and opportunities of LATAM markets.

• Stay informed on brand trends, key strategies and best practices used to grow brands in LATAM, maintaining regular communication with the brand heads in those markets.
• Lead and manage the work of the brand's agencies and other providers of marketing services ensuring the optimization of MCBC marketing investment and the delivery of all core projects on time and on budget.
• Drive execution across all elements of marketing mix

Key Ingredients: 

• Fully Bilingual in English and Spanish
• You have a Bachelor’s degree in OR equivalent experience (7+ years) in the field of CPG Marketing, Sales, Advertising with TV and secondary media, Trade Marketing, Brand or Channel Marketing
• Experience in LATAM Markets, preferred
• Travel:  Approximately 30-40% travel is associated with this position
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities
• You build relationships and collaborate to get to the desired outcome  
• You take accountability for results – acting with integrity and honoring commitments  
• You have a thirst for learning – you are always looking for ways to learn and help one another grow  
• You exhibit our core values

Beverage Bonuses:  

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
• Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages! 
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $111,900.00 - $146,900.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.