Share this Job

Already an employee? You must apply through our internal portal: click here

Marketing Manager Wine and Spirits

Date:  Nov 26, 2021

Golden, CO, US

Requisition ID: 17684 

A Career in Beer and Beyond:  


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    


We are Talent Brewers with our culture routed in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   



The Headlines:    

In the role of Marketing Manager working in Golden Colorado you will be part of the Wine and Spirits Team.  You will Own overall Wine & Spirits portfolio and brand positioning, ensuring strategic integrity is achieved throughout all Wine & Spirits brands. You will be responsible for delivery against the portfolio’s strategic, volumetric, and financial goals annually as well as long-term ability to meet three-year brand equity targets.  Leads and directs external and internal resources through the value chain to deliver on strategic intent. Responsible for integration into broader organization ensuring integrity of marketing programming and messaging from conception through execution links highly with brand positioning, while retaining the ability to react to competitor and market conditions.


This position reports to General Managerand works closely with sales team


The Responsibilities: 


  • Brand Analysis
  • Financial planning for assigned brand
  • Leads brand’s annual planning process  
  • Managing initiatives across the enterprise and collaboration with internal stakeholders.
  • Selling marketing concepts to external stakeholders including distributors and key retailers.
  • Identifies opportunities and target consumers
  • Defines strategic direction
  • Translates business and consumer insights into actionable business ideas.
  • Creative development across select marketing mix elements and platforms.
  • Attracts, leads, manages, and mentors employees in such a way to ensure retention, development, and superior performance of talent.
  • Clearly communicate all brand programs.  Provide clear direction and demonstrate leadership through meeting timelines.  Understand brand strategies, link to channel strategies and apply them to the development of brand programs and creative messaging.
  • Achieve volume, profit, and brand health targets
  • Manages brand portion of the P&L
  • Drive execution across select elements of marketing mix
  • Manage and coordinate the development of Brand programs, creative and other elements of the marketing mix




The Other Qualifications:  



  • You have a Bachelor’s degree in Marketing OR equivalent experience (5+ years) in the field of Marketing   You have at least 5 years experience in CPG Marketing  
  • Sales Experience
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities 
  • You build relationships and collaborate to get to the desired outcome   
  • You take accountability for results – acting with integrity and honoring commitments  
  • You have a thirst for learning – you are always looking for ways to learn and help one another grow   
  • You exhibit our core values 



Work Perks that You Need to Know About:   


  • Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   



At Molson Coors, the health and safety of our people is our number one priority. That’s why all offers of employment in the U.S. where legally permitted are contingent on the candidate showing proof of being fully vaccinated against Covid 19 (currently one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine) to pass the pre-employment requirements. Individuals with medical issues or religious beliefs or practices that prevent them from getting the vaccine may request an exemption from the vaccine requirement.  


Job Posting Grade: 12

Job Posting Salary Range: $107,200 - $174,200  


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Nearest Major Market: Denver