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AC Golden Marketing Manager

Date:  Nov 17, 2020

Golden, CO, US

Requisition ID: 13831 

A Career in Beer:   

Our purpose at Molson Coors Beverage Company is to Unite People to Celebrate All Life's Moments.   We are the world’s family brewer, brewing and selling our beer for over 350 years around the world.  We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must.  We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you. 


The Headlines:   

In the role of AC Golden Marketing Manager in Golden, CO you will be responsible for leading marketing, portfolio management and brand strategy for the AC Golden brand Family. Additionally, the position will work closely with the Sales Director to align on marketing and programming in support of monthly sales goals and objectives with distributors. This role reports directly to the AC Golden General Manager and is a part of the leadership team which includes the GM, Sales Director and Brewmaster/Operations Manager.  


The Responsibilities: 

Performance/Talent Management (10%) 

  • Responsible for all people management-related processes, including staffing, performance management and discipline, training, communications/team meetings, etc. for the Marketing Assistant role 

Brand Management (70%) 

  • Develop brand and marketing strategies and tactics to support profitable growth of AC Golden brand family 

  • Develop and own the brand look and feel from planning to execution tools and resources, to include packaging, social, media, and innovation 

  • Actively participate in building, communicating and delivering enabling the execution against all Annual Business Plans for brand family 

  • Develop briefs and manage agency relationships to ensure clear objectives are set, key milestones are met and all deliverables and timing are achieved. 

  • Develop and manage strategic partnerships that support branding and programming. 

  • Manage and deliver annual marketing budget to support growth of AC Golden. 

Sales Support & Innovation (20%) 

  • Work with sales team to develop and roll out standards of performance for brand family by channel 

  • Collaborate with the Sales Director to ensure execution across online beer platform(s) 

  • Lead and manage brand merchandise selection, sourcing and online business. 

  • Collaborate on innovation pipeline with the GM and brewing team. Responsible for monitoring trends and applying learnings to portfolio expansion. 



The Other Qualifications:       

  • You have a Bachelor’s degree in marketing or business or, better yet, an MBA.  

  • You have at least 3 years of marketing experience, including customer marketing. Beverage industry experience strongly preferred within an Agency or CPG company 

  • High level of personal accountability/results orientation 

  • Strong communication skills (Written and Verbal) 

  • Strong analytical skills (Causal analysis, pricing, distribution analysis). 

  • Strong presentation and influencing skills (personal influence and people management). 

  • Strong marketing/advertising development and budget/project management. 

  • Experience managing/negotiating various forms of media (radio, Print, OOH) preferred. 


Work Perks that You Need to Know About:   

  • As the world’s family brewer, we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe.  

  • We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.  

  • As a beer enthusiast, you can become a Certified Beer Cicerone through in-house training that includes everything from brewing techniques to beer tasting and food pairings.  

  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and 401K benefits.     

  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Nearest Major Market: Denver