Sales Manager - Liquor Channel

Requisition ID: 38289 

Cheers to creating an incredible tomorrow! 
At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies.

Crafted Highlights:
The Sales Manager-Off Premise in Denver, CO, develops the strategy and plan for the liquor channel, manages the store level execution through the ASM’s, tracks business performance, and is responsible for the training and staffing of the team.

This position reports to the Director of Sales.

What You'll Be Brewing:  

Sales Leadership & Strategy (50%)

• Responsible for developing strategies that enable the sales teams to maximize CDC sales while aligning them to the supplier-specific sales objectives
• Optimize execution of CDC’s in-market programming, with particular emphasis on the fundamentals of the business including distribution, displays, merchandising, shelf management, and pricing
• Collaborates and partners with suppliers, retailers, marketing, and sales leadership to optimize sales of CDC products and ensures that in this collaboration the team is focused on activities that grow the business
• Track and evaluate sales performance to achieve sales objectives for the liquor channel

Relationship Management (20%)

• Partners with the CDC Operations Leadership team (e.g., Warehouse, Delivery, and Routing teams) to ensure effective collaboration between departments and efficient utilization of the resources available to CDC
• Manage relationships between CDC and assigned customer base; ensure that CDC meets customer standards of performance
• Leads and maintains positive working relationships with all suppliers and retail partners
• Works hand in hand with CDC’s support departments including Category Management, Merchandising, Marketing, Finance, HR team

Performance & Talent Management (20%)

• Provide leadership in talent and people management, sales training, employee development and effective recruitment/onboarding to drive employee engagement and great results 

Compliance (10%)

• Executes sales & marketing programs with knowledge of LED and Trade Practice requirements & expectations
• Ensures quality assurance of CDC products at retail through the implementation and execution of a robust quality assurance process
• Compliance with all CDC and regulatory safety requirements, policies, procedures and rules
  
  

Key Ingredients:  

• Bachelor’s degree with an emphasis in Business, Sales, Marketing, Management or related field preferred
• Requires 6+ years previous experience in sales management and people leadership
• Requires 8+ years of sales experience
• Experience in alcohol/beverage, consumer goods, three-tier system/DSD is preferred
• Knowledge and understanding of sales analytics, ability to identify performance trends, and development/execution of plans based on the trends
• Experience with pricing and knowledge of pricing decisions and the impacts of those decisions from a sales perspective
• Position requires face-to-face contact with customers/retailers in the market. This may occur outside of normal working hours
• Must have valid driver’s license and MVR must be within the Molson Coors Pre-Employment Background Screening Guidelines

Beverage Bonuses:  

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Work within a fast-paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

Applications will be accepted on an ongoing basis. 

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 
 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $126,500.00 - $166,000.00 (posting salary range) + target sales incentives + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.