Customer Marketing & Affiliate Manager

Requisition ID: 37043 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights:    

This role is responsible for developing and executing comprehensive Non-Alc marketing and affiliate strategies that align with organizational commercial and category goals. Primary responsibilities include customer merchandising and promotional planning, campaign optimizations, budget management, performance reporting and agency relationship management. In addition, the role will directly oversee the development, execution and community management of the eCommerce affiliate program and investments.

What You’ll Be Brewing:

• Planning and development of customer marketing strategy, investment mix and annual budgets in support of organizational commercial and category goals
• Regular optimization of customer investment plans through data-driven decisions and media technologies
• Support the planning and coordination of retail campaigns with affiliate partners, including scheduling promotions, setting expectations, and ensuring alignment with broader marketing initiatives
• Managing the relationships, communication and negotiation of marketing placements between affiliate partners and agency teams
• Management of customer budgets including forecasting, securing placement, tracking and actualization of all planned campaigns
• Analyze and report out on paid and promotional performance, communicating results, learnings and actionable next steps to cross-functional partners and leadership
• Tracking and actualizing of paid, promotional and affiliate spend in coordination with finance and other cross functional partners and agencies

Key Ingredients:  

• 3 – 5  years of industry experience
• Bachelors degree preferred but not required  
• Strong background in eCommerce customer merchandising and affiliate planning and execution
• Extensive Performance Media experience is required including hands-on experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors.
• Previous experience planning, negotiating and coordinating affiliate campaigns focused on driving high converting traffic to Amazon and other online retail partners
• Background in aligning media strategy and investment to category objectives
• Ability to perform data analysis focused on improving campaign efficiency, understanding market trends, and monitoring competitive segments
• Effectively communicate media performance to internal stakeholders and leadership team
• Previous experience working in eCommerce platforms like Amazon Advertising, Amazon Vendor Central, Stackline, Pacvue and Profitero

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!  

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time. 

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $107,000.00 - $140,400.00 (posting salary range) + 20% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.