Shopper Marketing Manager - Non-Alc

Requisition ID: 34887 

A Career in Beer and Beyond:  

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    

We are Talent Brewers with our culture rooted in our core Values.  We believe in our brands and our people, and that inclusion with belonging  is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

The Headlines

In the role of Shopper Marketing Manager - Non-Alc, you will report to the Director of Marketing Activation - Non-Alc and manage a team of Associate Marketing Managers and be part of the Non-Alc Marketing Activation team. You will provide thought leadership and project management focused on connecting Molson Coors Non-Alc brands to shoppers through the development of omni-channel solutions. Your team’s responsibility is to lead the creation of retail solutions that drive value and sales for our customers, our distributors, and our company.

Job Summary

• Own the execution of the Non-Alc channel(s) strategy, ensuring its strategic alignment across channel and brand teams, and its socialization across sales and marketing teams. Collaborate with Brand Marketers along with Category, Shopper and Consumer Insights teams to gain deep understanding of brand identity and current category and shopper trends across channels.

• Manage the overall shopper marketing budget and determine the appropriate channel and class of trade dollars and agency hours and ensure the deliberate management and reporting of dollar spend and usage of agency hours. Partner with the Senior Manager Customer Marketing to drive efficiencies and balance retailer, brand, and channel needs in national & customer specific solutions

• Lead the Associate Marketing Managers in the development of shopper solutions through an understanding of brand strategies and their link to channel/class of trade strategies. Responsible for gathering and acgting on feedback from sales and brand teams to ensure solutions are meeting business objectives.

• Align with the field marketing and sales teams to drive the sell-in and execution of Non-Alc shopper solutions. Coordinate with the Non-Alc Commercial Ops team to deliver solutions that adhere to the REPs calendar and other sales cycle or production deadlines.

• Attract, lead, manage, and mentor a diverse team in such a way to ensure development, superior performance and retention of talent

Knowledge, Skills & Abilities

• 7+ years of related sales or marketing experience for a leading CPG organization and have proven team leadership abilities
• Bachelors degree preferred but not required
• Successful experience collaborating with sales on the implementation of shopper programs
• Ability to manage complex projects quickly and adeptly with your understanding of the business priorities
• Skilled negotiator focused on the customer; while also delivering within budget
• Strong communication skills, verbal and written, with proven ability to develop clear agency briefs
• ability to build empathy with shoppers to reach them in the occasions they seek

Work Perks that You Need to Know About:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
• Ability to grow and develop your career centered around our First Choice Learning opportunities 
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $109,700.00 - $144,000.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.