Precision & Consumer Data Strategy Mgr

Requisition ID: 37986 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights:

As the media and privacy landscape rapidly changes, we are modernizing how we use data and technology to make our marketing more effective and impactful. As part of the Precision & Digital Marketing Team, you will help build the capabilities that enable Molson Coors North America to move at speed with confidence. This role supports our enterprise data driven marketing approach in precision media — spanning programmatic, paid social, person‑based marketing, and the data and tech that powers it.

What You’ll Be Brewing: 

Strategic Leadership & Framework Development

• Drive the enterprise precision media strategy across programmatic, paid social, and emerging channels.
• Establish best‑in‑class standards for data‑driven activation across the organization (frameworks, playbooks, operating models).
• Champion person‑based marketing and help guide the shift toward audience‑first, omnichannel planning.

Data Strategy & Audience Activation

• Contribute to the enterprise data strategy vision, including scaling 1P data collection, governance, segmentation, and activation.
• Partner with the CDP team to evolve identity resolution, audience onboarding, and cross‑channel measurement.
• Drive audience strategy and translate business objectives into actionable segmentation frameworks for brands.

Technology & Partner Ecosystem Management

• Provide strategic oversight of key marketing technology partners (CDP, DSPs, SSPs, clean rooms, identity partners).
• Lead DSP strategy, partner evaluation, contract management, and performance benchmarking.

Media Operations & Optimization

• Manage day‑to‑day execution through managed service teams and agency partners, ensuring quality, transparency, and performance.
• Establish and enforce viewability, fraud, brand safety, and suitability standards for digital media.
• Define and evolve KPIs, measurement frameworks, and test‑and‑learn agendas in partnership with analytics.

Measurement, Reporting & Innovation

• Partner with Analytics to evaluate campaign performance, develop learning agendas, and build advanced measurement solutions (incrementality, attribution, MMM alignment).
• Identify and pilot new data, inventory, and tech solutions that unlock reach, efficiency, or new capabilities.
• Lead enterprise education on digital transformation, emerging ad tech, and precision marketing trends.

Key Ingredients:

• 8+ years of strategic digital media experience (especially programmatic media, paid social and consumer data) with an agency, ad tech partner, consulting partner or client side
• Significant experience in consumer data-driven marketing and media execution
• DSPs management experience; management of CDPs is a plus
• Understanding of the 1st, 2nd, and 3rd party consumer data landscape
• Knowledge of digital policy and national/local data privacy regulation (e.g., CCPA)
• Experience presenting to a broad range of audiences with impact (inclusive of senior management)
• A relevant related Bachelor’s degree is required

Beverage Bonuses:

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $109,100.00 - $143,200.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.