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Manager - Marketing Analytics and Optimization

Date:  Dec 27, 2020

Chicago, IL, US

Requisition ID: 13457 

A Career in Beer:   

Our purpose at Molson Coors Beverage Company is to unite people to celebrate all life's moments.   We are the world’s family brewer, brewing and selling our beer for over 350 years around the world.  We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must.  We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you. 


The Headlines:   

This role is responsible for management of our real time Media and Creative Optimization capabilities across a sub segment of brands across North American markets. This person will develop and coordinate analyses of our media and creative executions across a portfolio of brands identifying key learnings and optimizations that result in improvement on our return on marketing objectives. 


This role will help advance our data-driven approach to media planning and optimization. It is important that this person is able to form strong relationships throughout Molson Coors and with key external partners.  


This role is responsible for elevating our approach to marketing in the digital age including: 

  • Develop, execute and deliver real time measurement tools (e.g. Multi Touch Attribution (MTA), Marketing Experiments and Matched Market Analyses) used by our portfolio of brands for creative and media optimization. 
  • Use advanced models, predictive analytics, scenario planning, and in-market testing to uncover business drivers and help improve the impact and efficiency of our marketing 
  • Identify data sources and KPIs that are predictive of success 
  • Manage the day-to-day execution of the annual Media Experiment plan 
  • Build and deliver tools that enable the marketing team and our agency partners to optimize media and creative executions with confidence 
  • Manage External Partnerships including selection and day-to-day communication with vendors 

As a subject matter expert, this role will lead key process and provide on-going education to Brand Marketing and other internal functions so that the enterprise can keep up with the pace of change in marketing. 


The Requirements: 

  • 7+ years of media or marketing analytics experience with focus on evaluating the effectiveness of marketing campaigns, including different providers of analytics and research 
  • Experienced working with sophisticated measurement programs throughout the marketing funnel including Multi-touch attribution, sales lift, A/B tests, in-market experimentation, marketing mix analysis 
  • Experience problem solving and providing business insights and recommendations from data 
  • Experience in presenting technical content across different stakeholder audiences and influencing decisions 
  • Experience with analytical tools- Microsoft Excel, SQL, Tableau, Python, R, etc. 
  • The role requires the ability to understand test designs, interpret results, translate results into a program's impact to the company, prepare and present results to senior management 
  • Bachelor’s degree required  
  • Fully understands the data landscape and its effect on marketing strategy 
  • Knowledge of media landscape, especially digital/social, with ability to apply to impact marketing opportunities  
  • Experience in programmatic marketing, both from a planning and execution standpoint 
  • Solid experience with Data Management Platforms (DMP) and their use, experience in execution preferred 
  • Understanding of identity management landscape Familiarity with the following tools: IRI, DCM, MRI, DoubleVerify, Nielsen Ad Intel/DAR/AOD, White Ops, etc. 

Work Perks that You Need to Know About:   

As the world’s family brewer, we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe.  We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.  You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings.  Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and pension benefits.    Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Nearest Major Market: Chicago