Manager B2C Sales eCommerce

Requisition ID: 37030 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights:    

In the role of Manager B2C Sales eCommerce you will be part of the North American eCommerce Team. You will lead, motivate, and coordinate the US eCommerce sales team for strategic pureplay retailers and marketplace platforms (e.g. Instacart, Drizly, gopuff, Amazon, Doordash) to help accelerate the adoption of beverage alcohol amongst consumers at our customers and drive disproportionate sales growth for Molson Coors.  You will be joining a dynamic, fast paced, complex, and exciting world of beverage alcohol – the last frontier of eCommerce and one that has grown triple digits the last 2 years. In addition, you will help build click & mortar eCommerce sales capabilities with our National Accounts such as Walmart, Kroger, 7-eleven, Buffalo Wild Wings, etc.

This position reports to the North American Head of eCommerce at Molson Coors and works closely with Retailers, eCommerce Marketing, Distributors, Sales Activation, Category Management and Advanced Analytics  

What You’ll Be Brewing:

• End-to-end business owner of the US beverage alcohol eCommerce sales, leading the strategy for marketplace and pureplay accounts (e.g. Instacart, Drizly, gopuff, Amazon, Doordash, etc)
• Responsible for financial and market share performance of total US eCommerce sales

• Own annual cross functional business planning process to build innovative plans, detailed execution, and clear roadmap for ecommerce sales team.

• Lead a growing team of National Sales Executives accountable for delivering MCBC growth with designated retailers and accounts
• Support the growth and development of your direct reports through career discussions and consistent one on one conversations  

• Understands business performance drivers and can distill to prioritized strategies and opportunities to maximize business results
• Understands the results of digital marketing programs to increase ROI and optimize GTM plans; coaching your team in strategic and tactical planning
• Drives category growth through customer insights and analysis of consumer decision trees to disproportionately grow MCBC business online and position MCBC as first choice
• Establish business requirements for data tools with analytic teams to analyze ecommerce beverage alcohol trends address opportunities and risks for faster decision making
• Support eCommerce Marketing team in developing end-to-end strategy of on and offline retail media growth initiatives to maximize conversion 
• Service the customer by establishing strong business relationships with decision makers- providing category management expertise at the retail level
• Leads business reviews - including quarterly reviews (QBR), monthly reviews (MBRs) and driving “top‐to‐top” meetings

• Leads seamless execution of business operation understanding stakeholder needs for distributors and retailers to maximize service
• Support your sales leadership counterparts in ecommerce sales capability development for strategic brick and click customer and channels such as grocery, convenience, and on-premise accounts    

Key Ingredients:  

• 7+ years’ experience in omnichannel or ecommerce sales, customer business development, sales management, account management, preference for calling on pureplay and marketplace accounts
• A strong understanding of category management is required.
• CPG experience a must, in food, beverage or regulated industries a plus
• Beer or Alcohol experience strongly preferred
• You are a self starter, can prioritize fewer bigger better and help employees focus on what matters and eliminate distractions
• Excel in fast paced and ambiguous environments across multiple stakeholders and accounts
• Advanced analytical acumen to assess business opportunities and coach direct reports on where to focus
• You embody the ideals of Be the Precedent and Challenge the Status Quo
• Experienced negotiator with varying stakeholders including customers internal and external
• Demonstrated ability to lead business planning, including setting strategies, execution requirements, establishing KPIs and tracking measurement;
• Strong influencing skills as MCBC is a matrixed organization and this role relies on various functions to deliver success               
• You are an authentic leader.  You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture   
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities  
• You build relationships and collaborate to get to the desired outcome    
• You take accountability for results – acting with integrity and honoring commitments    
• You have a thirst for learning – you are always looking for ways to learn and help one another grow    
• Travel Required: Less than 15%

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!  

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time. 

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $109,700.00 - $144,000.00 (posting salary range) + 20% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.