Consumer Insights Manager

Requisition ID: 34527 

A Career in Beer and Beyond:  

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    

We are Talent Brewers with our culture rooted in our core Values.  We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

The Headlines

In the role of Manager - Brand Insights working in Chicago, IL, you will be a part of the Commercial Growth Accelerator team and work directly with the Marketing Brand Team.  You will be accountable for leading the development of consumer learning plans and support Above Premium Beer brands.  You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives. These initiatives must drive value and sales for our consumers, our distributors, and our company.

This position reports to the Manager of Non-Alc Brand Insights and works closely with marketing teams to deliver solutions that drive profitable growth for MCBC.

In Marketing Insights at MolsonCoors, we infuse human empathy and understanding into brand-building and marketing initiatives.

• We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf.  
• We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace.  
• We advance capability building against industry headwinds through pacesetting research

Responsibilities

We are seeking a dynamic insights professional who will lead AP Beer Brand Insights across the US and Canada.

Tasks would include:

• Plan, design and conduct various consumer research studies.  This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
• Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
• Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, Circana/Nielsen Panel, Ipsos, and many more, while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
• Lead consumer immersions or ethnographies to better understand our consumers and bring learnings to life in marketing plans.
• Successfully manage existing vendor and partner relationships to support insights and cross-functional teams.
• Collaborate to set the consumer learning agenda for each year including strategy, creative testing, and answering key questions. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions.
• Driving and maintaining consistent approaches to consumer research across all elements of brand and marketing. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
• Be the voice of the consumer and partner with the brand teams to continuously reach the best outcomes and grow the business.

Knowledge, Skills & Abilities

• You have a bachelor’s degree in Business or equivalent experience (4+ years) in the field of CPG Marketing
• Strong primary and secondary research skills
• MBA preferred (social sciences, research focus preferred)
• Strong analytics skills
• Brand marketing fundamentals
• A accountable team member that has strong bias for action, resilience and high level or learning agility
• An intellectually curious and creative thinker who has a passion for brand building
• Ability to work independently and lead brand partnership
• Strategic thinking on the forefront of new trends; looking for the next new thing 
• Thrives in faced paced environment and can balance multiple projects at once
• Ability to balance focus on short-term brand needs of the business with longer term
• Ability to influence & gain trust quickly 
• Clear, concise communication & story telling through data

Work Perks that You Need to Know About: 

• Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
• Ability to grow and develop your career centered around our First Choice Learning opportunities 
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
• On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!  
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

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Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $94,600.00 - $124,200.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.