Consumer Insights Analyst

Requisition ID: 33063 

A Career in Beer and Beyond:  

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    

We are Talent Brewers with our culture routed in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

The Headlines:   

In Consumer Insights at MolsonCoors, we infuse human empathy and understanding into brand-building and innovation initiatives:

• We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf.
• We understand the collision between people, culture, technology, and commerce in ways that make our marketing more relevant in today’s complex marketplace.
• We advance capability building against industry headwinds through pacesetting research that inspires our marketers to build brands with purpose that connect with people.
• We have subject matter expertise & are the connective tissue between our consumers & brands. We lead the development of customized learning plans in service of brand imperatives that aim to build up volume, share & brand health & continue to strengthen our consumer led & purpose-first approach.
• We are seen as an extension of & key collaborators with Brand/Innovation teams but with a different purview & POV.

In the role of  Consumer Insights Analyst, you’ll plan, design and conduct various consumer research studies (including both qualitative and quantitative methods) and help build the “voice of the consumer” for our Economy and Non-Alc brand teams by providing strategic partnership and thought leadership. 
 
This position reports to the Senior Manager of Brand Insights and works closely with internal and external stakeholders including brand teams, agencies, and research suppliers. There may be occasional travel (less than once per month) associated with this position.

Responsibilities

• You’ll lead the development and analysis of large scale research studies, both qualitative and quantitative, across multiple brands.
• You'll develop hypotheses and provide deep and actionable strategic and tactical insights and recommendations for multiple cross-functional teams.
• You'll support key decision making across multiple brands through project design, execution, analysis, and insight sharing.
• You'll have primary responsibility for ownership of the learning agenda in support of the brand marketing team, driving understanding and information gap filling on these brands.
• You’ll connect the dots among data sources and studies in the Insights department (primary, secondary, tracking, consumer, trade, local, multicultural, etc.) and define the analysis techniques to answer key brand, segment, and category level questions.
• You’ll identify and manage partner relationships, and will continuously seek new and innovative ways to bring external thinking to our business practice, working with vendors to drive best-in-class and cutting edge learning in all projects as needed.

Knowledge, Skills & Abilities

• You have a bachelor’s degree in Business or equivalent experience (2+ years) of consumer research experience (Supplier, Client, or Agency) 
• You are strong with analytics (have conducted primary and familiar with secondary research) 
• You have a working knowledge of a broad range of qualitative and quantitative methodologies and experience in determining appropriate research approaches 
• You can identify and synthesize consumer information to provide insights to key stakeholders 
• You have strong organization and communication skills
• You have a growth mindset, with the curiosity and proactiveness to find new ways of doing things

Work Perks that You Need to Know About:   

• Flexible work programs that support work life balance including a hybrid work model of 3 days in the office 
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
• Ability to grow and develop your career centered around our First Choice Learning opportunities 
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
• On site Pub , access to cool brand clothing and swag, top events and, of course... free beer and beverages!  
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

Molson Coors is committed to an inclusive workplace.  We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

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