Marketing Controller - Madri Excepcional

Requisition ID: 36255 

Brands to love, Careers to last.  
Why You Should Join Us 

At Molson Coors, we've been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Coors, Carling, Madri Excepcional and Blue Moon, our diverse range also features popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar. As a global leader in the beverage industry, we are deeply committed to promoting responsible drinking and driving sustainability.  
With a presence in over 100 countries and a team of 16,000 employees, we are dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide.  
Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers. We believe in celebrating all of life’s moments together and making a positive impact in the world.  

As a People First organisation, we’re happy to discuss flexible working options.   

Launched in 2020, Madri Excepcional has disrupted the World Beer market to become the #2 World Beer (52 w’e Value Sales, total trade) worth over £1bn, and now ranks as a top-10 global brand for us. With strong growth, bold branding, and a modern, culturally rich consumer experience, Madri is not just a product it’s a brand with huge momentum & opportunity.
Due to internal career progression, we’re now on the lookout for a Marketing Controller to lead the next chapter of Madri’s incredible journey.

This is a career-defining opportunity to take the reins of one of the fastest-growing beer brands in the UK, now expanding rapidly across global markets. With standout brand recognition, bold creative positioning, and a premium consumer experience, Madri Excepcional is reshaping the category and we’re just getting started.
As Marketing Controller, you’ll play a pivotal role in shaping the future of the brand, driving continued growth, and elevating Madri’s market share and influence both in the UK and internationally.

You’ll be at the helm of strategy, innovation, and execution driving short-term & long-term growth and delivering distinctive big budget campaigns that resonate deeply with consumers and customers alike.

You’ll directly lead a team of marketeers and trade-activation specialists and indirectly lead teams across the business and the globe to ensure the incredible story of Madri Excepcional continues

We’re looking for marketeers who have created disruptive scale strategies and next-level plans, who can lead & inspire and team & business around the next exciting phase for this brand.

What you’ll be doing:

•    Lead the development and execution of the Long Range Plan (LRP) and 12–24 month commercial brand plans.
•    Own the consumer and shopper strategy, innovation pipeline, and investment planning.
•    Deliver through-the-line marketing tailored by format and channel, enabling toolkit execution with customers.
•    Act as brand lead for the UK & Ireland and global markets.
•    Use insights to guide performance, identify risks and opportunities, and course-correct where needed.
•    Manage the brand P&L, providing accurate forecasts and strategic input.

What You’ll Bring 
 
You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop and we can help you do this here at Molson Coors.   

What we’re looking for:

•    Proven experience in FMCG marketing, with full-mix exposure and ATL/BTL campaign leadership.
•    Strong commercial acumen and confidence managing a brand P&L.
•    Experience in both local and global brand leadership.
•    A natural leader with a track record of building and inspiring high-performing teams.
•    Excellent communication skills and stakeholder management.

This role is a launchpad to Brand Director perfect for someone ready to own a high-profile brand and make a lasting impact.

Why Join Us? 
•    We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 12 years. 
•    Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood. 
•    Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life. 
•    Commitment to the physical and mental wellbeing of all our people reflective of our People First value. 
•    We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment which is reflected in Our Beer Print and our 2025 sustainability targets. 
 
Molson Coors Beverage Company: Building Careers    
Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  
Our aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou. This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background.  
We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com. 
 
We want you to succeed and will be happy to support you.