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Brand In Channel Manager-Franciscan Well

Date:  Mar 16, 2023

Dublin, GB

Company:  MolsonCoors_UK

Requisition ID: 25773 

Why You Should Join Us

For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made and while the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.


In addition to popular favourites like Coors, Carling and Doom Bar, our beverage portfolio includes Aspall, Staropramen, Madrí Excepcional, Blue Moon, Pravha, Cobra and Cobra Zero, Rekorderlig, Doom Bar 0.0% and our latest addition, Three Fold hard seltzer. Through exclusive distribution partnerships, we have also expanded our range to include Bodega Bay, Miami Cocktail Company, Tarquin’s Gin, Lixir Drinks, Jimmy’s Iced Coffee and Mixologist’s Garden.


In the UK, more than 2000 dedicated and passionate Molson Coors people work together to make our business first choice for our people, our consumers and our customers.

As a People First organisation, we’re happy to discuss flexible working options.


Your Purpose


We’re now looking to recruit a Brand In Channel Manager to join our brilliant Marketing Team in Ireland Supporting our Franciscan wells brand


You will be accountable for building desirable brands by strengthening brand health through creating brand-in-channel strategies & delivering strong through the line marketing plans tailored by formats & channels to enable ‘toolkit’ execution with our customers. 


Full accountability for brand P&L (top & bottom line) & Brand Health. 


The role requires expertise & leadership across all channels & formats (e.g. on & off trade, e-commerce, convenience) to ensure we are brilliantly activating the Franciscan Well brand in the right place delivering a second to none consumer via customer experience. 



Key Responsibilities


  • You will develop clear in-going briefs for the IMC process which set out channel objectives & budget which are signed up to by sales/customer activation & will lead the agreement of any agency outcome with the local Customer Activation team. 
  • With an insight led approach, you will use a combination of consumer, market, category & communications agency best-practice to define the appropriate set of strategies & solutions for brand-in-channel activation  
  • You will be the face of the brand; consulting with brewery, brands & sales on NPD and owning the seasonal programme, working with & coordinating founder support; owning the footprint in market so everything from events to digital presence to bar staff training & incentives. Ensuring sales teams are set up to successfully deliver customer sell-ins & ultimately deliver the AOP 
  • Essential to this role is proactively managing your sales, customer activation & agency stakeholders with gravitas at all levels to ensure alignment of brand-in-channel activities. You will be expected to lead a number of internal and external stakeholder groups including agencies, suppliers and internal senior customers. 


About You

  • Proven experience in customer marketing 
  • Proven track record in building strong activation plans, through gaining alignment across the commercial function 
  • Skilled influencer, representing the voice of the customer via successfully managing multiple stakeholders 


About Us

  • We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 10 years
  • Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
  • Commitment to the physical and mental wellbeing of all our people. We are proud to have been awarded Gold in Mind’s Workplace Wellbeing Awards.
  • We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.

Molson Coors Beverage Company: Building Careers

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.

This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.


Job Posting Grade: 11