Consumer and Brand Insights Manager
Burton Upon Trent, GB
Requisition ID: 33364
Hybrid working in either Burton Upon Trent or London
For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made and while the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.
In addition to popular favorites like Carling, Coors, Madrí Excepcional, our beverage portfolio includes Staropramen, Blue Moon, Cobra and Rekorderlig. Through exclusive distribution partnerships, we have also expanded our range to include Tarquin’s Gin, Twin Fin rum and Black Cow Vodka.
In the UK and Ireland, more than 2,000 dedicated and passionate Molson Coors people work together to make our business first choice for our people, our consumers and our customers.
As a People First organisation, we’re happy to discuss flexible working options.
Your Purpose
Are you passionate about understanding consumers and creating brand strategies with impact? We are seeking an experienced Consumer & Brand Insights Manager to join our team and champion the voice of the consumer in shaping the future of our business and brands.
As the advocate for the consumer, you’ll craft compelling and actionable insights that drive strategic decisions and support world-class execution. You will draw on primary research, agile tools, secondary sources, and in-market observation to create a comprehensive understanding of the consumer.
You will have strong analytical skills with the ability to interpret qualitative and quantitative data, combining them to forge insights that inspire emotional connections and influence brand and category strategies. By proactively identifying opportunities you’ll deliver results that make a real impact.
If you’re ready to influence strategic decisions and shape the future of our brands through the voice of the consumer, we’d love to hear from you!
About you:
• A skilled storyteller who can transform data into compelling narratives.
• A proactive, hands-on professional with experience in consumer insights and brand strategy.
• Someone who thrives in a dynamic, hybrid work environment and has a passion for understanding and connecting with consumers.
• Skilled at translating stakeholder questions/needs into research programmes
• Experience co-ordinating primary research projects and managing agency partners to deliver actionable insights
• Strong Project Management skills.
• Impact and influencing skills to ensure objective insights drive business and brand action.
You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop and we can help you do this here at Molson Coors.
About Us
• We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 11 years.
• Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.
• Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
• Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
• We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.
Molson Coors Beverage Company: Building Careers
Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.
This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.
We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com We want you to succeed and will be happy to support you.