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Consumer and Brand Insights Manager

Date:  Apr 8, 2021
Location: 

Burton On Trent, GB

Company:  MolsonCoors_UK

Requisition ID: 15352 

 

Why You Should Join Us

 

For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle. 

Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Rekorderlig, Aspall Cyder alongside popular favourites Coors, Carling - the UK’s number one selling lager, and the UK’s number one selling cask ale - Doom Bar.

 

We’re looking to recruit a Consumer and Brand Insight Manager to join our Insight Team here in Molson Coors Beverage. We are flexible on location and will fully support remote working, but some travel to our head office in Burton on Trent as well as our London offices will be expected.

 

Your Purpose 

In this role, you will be the voice of the consumer within the Marketing function for Western Europe with a focus on the UK when you will have an opportunity o influence brand strategy, innovation, and activations through providing compelling and actionable consumer insight.

You will be achieved this through working with a wide range of inputs (both primary and secondary sources as well as qualitative and quantitative data).  Our inputs stretch beyond traditional research projects and into areas including 'on the ground' consumer interactions, primary data collection, and use of category and sales data.  You’ll be collaborating very closely with other functions and agencies to deliver compelling and well-rounded empathetic insights, which are delivered in a way that sparks an emotional connection to our consumer and drives action.

 

Key Responsibilities:

 

  • Build compelling and penetrating consumer insight, true 'a-ha' moments from a wide range of sources, targeted to meet specific business, portfolio, brand, and category needs
  • Be a key influencer in the business planning processes, ensuring the voice of the consumer is presented in a compelling and relevant way, sparking emotional connection to our consumers for both business and brands with clear insight and implications
  • Deliver against the insight and research plan through development and roll-out of projects which includes initiating and managing research projects and collaboration with divisional colleagues
  • Spend regular time with consumers and in the market to get first hand exposure to current and emerging trends and behaviours
  • Develop, embed, and maximise value from continuous tracking programmes, such as Brand Health tracking

 

About You

 

You have the gravitas and likeability to build relationships at all levels as well as strong analytical skills with the ability to interpret data (qualitative and quantitative), identify trends and communicate this to colleagues . You’ll have natural ability to translate stakeholder questions/needs into research programmes.

You’ll bring a good understanding of research methodologies (which approaches to use when) for ad development and testing, packaging development, and liquid testing etc as well as Experience co-ordinating primary research projects by managing agency partners to deliver actionable insights and strategic recommendations.

Practical experience of translating data into meaningful insight and actionable recommendations and communicating the findings to a "non-analytical" audience. Experience drawing insight from secondary research/sources.

Ideally, you will have an agency-side experience in a research role with the natural flow of developing empathetic insights and big ideas for brands.

 

About Us

• We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 8 years.

• Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.

• Commitment to the physical and mental wellbeing of all our people. We are proud to have been awarded Gold in Mind’s Workplace Wellbeing Awards. 

• We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Imprint and our 2025 sustainability targets.

 

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.