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Customer Marketing Manager, Digital Focus

Date:  Aug 23, 2019

Bentonville, AR, US

Requisition ID: 8507 

A Career in Beer:  


Our purpose at MillerCoors, a Molson Coors Company, is to delight the world’s beer drinkers. We are the world’s family brewer, brewing and selling our beer for over 350 years around the world.  We’re Talent Brewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must.  We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you.


The Headlines:  


In the role of Digitial Customer Marketing Manager working in Bentonville, AR you will be part of the Commercial Centers of Excellence team. The person will lead the annual Customer Marketing planning process, delivering clear & aligned omni-channel Customer Marketing plans for Walmart.


This position reports to the Senior Manager, Marketing and works closely with our National Accounts VP and Sales Team Lead.


The Responsibilities:

  • Lead the annual Customer Marketing planning process
  • Develop omnichannel customer marketing programs rooted in shopper insights, addressing retailer/shopper needs
  • Understanding brand programming and communicating to distributors, specifically provide expertise and communication/leadership on JV portfolio management strategies, brand priorities and program, sales strategies; go-to-market pricing strategies; and chain selling/execution.   
  • Own strategic development and execution of MillerCoors digital and eCommerce plans for Walmart
  • Build deep, collaborative partnerships across MillerCoors’ Walmart Team
  • Build and advance strategic relationships within retailer’s marketing / merchandising / digital team
  • Work collaboratively across Customer Solutions, Category Management, Retail Marketing, Brand Marketing, Channel Strategy, Region Sales and distributor network


The Other Qualifications:

  • You have a Bachelor’s degree in Business Administration, Marketing or other relevant field;
  • You have at least 5 years' experience in CPG sales and / or marketing
  • Experience building and executing omnichannel shopper marketing solutions executed throughout the path to purchase, with a high focus on digital/pre-shop expertise
  • Experience with data analytics and agency management
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities.  You act with appropriate urgency to various market events and trends
  • that require a quick turnaround in plans and strategy 
  • You are confident and competent. You are diplomatic, professional and exercise great judgment in developing and maintaining excellent business relationships within the business
  • You are deadly serious about results, and take pride in a proven track record in delivering. 
  • You are a motivated leader that can inspire others; you respect your commitments and are able to obtain optimal results from your team through respect and development
  • You are a skilled negotiator focused on the client; your constant curiosity fosters your innovative style and you can equally execute ideas given to you

Work Perks You Need to Know About:  

  • As the world’s family brewer we have the scale to make big things happen and still get to know  colleagues on a first name basis across the globe
  • We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
  • Flexible work programs that support work life balance all year
  • You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
  • Access to cool brand clothing and swag, top events, beer allotment
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and pension benefits
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Nearest Major Market: Fayetteville