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Shopper Marketing Insights Manager - Chicago

Date:  Aug 5, 2022
Location: 

Chicago, US

Job Posting Number: 22205

A Career in Beer & Beyond:

 

Our purpose at Molson Coors Beverage Company is to unite people to celebrate all of life’s moments. Our origin is the world’s family brewer, brewing and selling our beer for over 350 years around the world, and our future is providing more delicious beverages options that meet the evolving needs of consumers.  We believe in our brands and our people, and we believe that a truly inspiring and diverse place to work is a must. We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you.

The Headlines:

 

The vision of marketing at Molson Coors is to build brands more people want to hang out with. The purpose of the Shopper Marketing team is to make hang outs happen.

In the role of Shopper Marketing Insights Manager based in Chicago, IL you will be part of the Commercial Center of Excellence and will work as part of the Shopper Marketing Insights team. Your role will be to advocate for and deepen understanding of consumers as shoppers. You will provide thought leadership and project management against initiatives focused on shoppers along the path to purchase to guide the development of pre-shop, online, and in-store solutions.  You'll lead the team in identifying shopper opportunities in briefs, and building shopper stories leveraging resources from multiple sources: custom qualitative, quantitative, secondary research, syndicated studies, etc.

This position reports to the Senior Manager, Shopper Marketing Insights based in Chicago and works cross functionally with the Shopper Marketing, Category Solutions, agency, and marketing teams. The role is hybrid where you will have option to work remotely on Wednesday and Fridays (virtual days) as the organization has adopted a hybrid work structure.

 

The Responsibilities:

 

  • You will be responsible for connecting the dots between studies (primary, secondary, tracking, consumer, trade, multicultural, etc) in order to deepen the organization’s understanding of Shoppers.
  • You’ll lead the strategy development to understand key decision making moments for shoppers by channel to inform the development of meaningful solutions.
  • You’ll advocate for shopper inclusivity to ensure solutions are built with diverse shopper communities in mind.
  • You will plan primary research and disseminate conclusions and solution development recommendations in a way that drives broad understanding and clear action.
  • You will identify and manage partner relationships, driving "efficient quality" of deliverables, but also greater depth of value added knowledge.
  • You will also continuously seek new and innovative ways to bring external thinking to our business practice to ensure we are building bold commerce ideas for our brands.
  • You will align projects to overall planning timelines, and use influence management to anticipate customer needs and delight them with impactful outcomes.

 

 The Other Qualifications:

 

  • 4+ years of consumer research / shopper insights experience
  • Bachelor’s degree required
  • You are curious and seek to understand the why behind the why … key to get to the insight.
  • You have passion for understanding shopper marketing & the evolving commerce landscape.
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. 
  • You are diplomatic, professional and exercise great judgment in developing and maintaining excellent relationships within the business.
  • You exhibit our Molson Coors values around putting people first, being bold & decisive, taking accountability, learning every day, and celebrating together.
  • As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check.

 

Work Perks that You Need to Know About:  

 

  • As the world’s family brewer we have the scale to make big things happen and still get to know  colleagues on a first name basis across the globe
  • We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
  • You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
  • Access to cool brand clothing and swag, top events, beer allotment
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and pension benefits
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

We seek people who value diversity, equity, and inclusion. Diversity ensures differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. Equity ensures we invite and consider applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. And inclusion ensures we seek to embrace, understand, and take pride in celebrating each other. All are important to us at Molson Coors.