Share this Job

Sr District Sales Manager

Date:  Jan 7, 2023

Kansas City, MO, US

Company:  Yuengling

Please take note: this is a job posting for a position at The Yuengling Company LLC, the joint venture between Molson Coors and Yuengling.  Molson Coors and The Yuengling Company LLC are independent companies.  The successful candidate for this position will be an employee of The Yuengling Company LLC in a role that will solely support the business activities of The Yuengling Company LLC.


Summary:  Join our family and share the story of D.G. Yuengling & Son, Inc. (DGY) and what makes us unique as America’s Oldest Brewery.  We are family owned and operated since 1829 and have a strong culture and history of perseverance and grit. We are seeking a strong champion of our company and our brands.  We are looking for a Sr. District Sales Manager – Kansas City who will serve as a main point of contact at the local level for our Distributors and Key Retailers. The District Manager position helps develop annual plans under the direction of the Zone Manager, aimed at driving attainment of D.G. Yuengling’s annual and zone business objectives.  They are accountable for the implementation of approved business plans and tactics in specified assigned territory. They are responsible for the communication, implementation and execution at wholesale and retail levels for agreed upon programs to achieve sales, distribution, promotional and merchandising objectives. 


Essential Duties and Responsibilities:

Wholesaler Management & Planning

    • Maintain regular call frequency with wholesalers as assigned by Zone Manager.
    • Develop local market plans to meet sales objectives driven by Zone Manager.
    • Drive support of Yuengling objectives with distributor management and sales team for stated Yuengling sales objectives.
    • Provide direction and support to assigned distributors, managing retail execution plans, and activities for assigned markets.
    • Ensure wholesalers maintain adequate product inventory levels and demonstrate proper inventory rotation within Yuengling guidelines.
    • Conduct trimester reviews against the Annual Business Plan.  May include: distribution progress, YTD sales volume, pricing benchmarks and price surveys, execution opportunities, competitive activity, top retailer and chain volume trends and co-op budget spending. Corrective action plans formulated if necessary.
    • Ensure alignment with Company direction on co-op budget allocations as driven down by Director of Sales Strategy and Development, Region Directors, National Account Director and Zone Managers.








    • Maintain regular call frequency with assigned retail at on and off call points and retail field sales managers as assigned by Zone Manager.
    • 3-4 days per week targeted at retail monitoring and driving improved execution against key objectives for Yuengling portfolio and brands.
    • Focus against modeling and improving execution of DGY brands in top volume independent and chain retail accounts.



    • Identify and develop programs for underperforming packages.
    • Help develop annual distribution targets by brand and by package for all wholesalers to be submitted to Zone Manager. 
    • Create account target list by wholesaler for key packages in order to improve distribution and generate new business for the brewery.
    • Submit distribution progress reports as assigned by Zone Manager.
    • Reinforce DGY Company distribution, shelf set, and merchandising standards as driven down from Region Directors and Zone Managers.
    • Manage and direct the local sampling plan of DGY portfolio of brands through interaction with consumers and retailers at local retail samplings, retail work- withs, special events, trade shows, etc.
    • Establish an annual point-of-sale budget with each wholesaler to be approved by Zone Manager. 
    • Monitor trimester wholesaler point-of-sale spend versus budget.
    • Manage and supervise the allocation of all point-of-sale materials with assigned Distributors.
    • Identify and ensure Distributor support material is adequately maintained on a monthly basis.
    • Engage point-of-sale commitments and encourage merchandising efforts while in retail trade.
    • Regularly assemble and position point-of-sale in key zones when at retail.



    • Conduct sales meeting presentations with regular frequency to assigned Distributor sales team as outlined in direction and in accordance with specifics driven down by Zone Manager and Region Director.
    • Conduct regular planning meetings with assigned Distributor sales management team in accordance with direction and specifics of Company sales objectives driven down by Zone Manager and Region Director.
    • Communicate clearly internally, both in written and verbal formats, to all key cross functional teams starting with the National and Regional Chain Account Managers and also including Marketing, and Brewery Operations teams.
    • Disciplined focus on providing written recaps of all meetings, retail days, progress against objectives, co-op budget balances, and any other business or execution opportunities in the market.


Other Responsibilities:

Budget Responsibilities

    • Responsibly manage annual co-op budgets with Distributors in compliance with all Yuengling policies and procedures.
    • Responsibly manage annual travel and expense budget in compliance with D.G. Yuengling Travel and Expense Policy Guidelines.
    • Treat all DGY Company resources in a very responsible manner that would be representative of how you would treat your own.







Pricing Responsibilities

    • Maintain accurate records of current market pricing for DGY products and competition. Must maintain and update along with an updated wholesaler file of current Yuengling price to retailer by package.
    • Communicate current pricing information to DGY management & DGY Pricing and Revenue Optimization Manager.
    • Conduct price surveys with each Distributor or specified chain and channel of trade. Compare Yuengling package pricing versus defined competitive set.  Provide survey if requested by D.G. Yuengling Pricing and Revenue Optimization Manager and timelines specified by Zone Manager or Region Director.
    • Work with management & DGY Pricing and Revenue Optimization Manager to initiate corrective action to improve Yuengling pricing in all on and off premise accounts.


Skills and Qualifications:

    • Initiate interaction with consumers and retailers that may have a quality control issue.
    • Perform basic troubleshooting and corrective actions on draft beer systems.
    • Manage distributor bill back process to ensure alignment with Company policies and that invoices are being processed on a monthly basis for distributor partners.
    • Desire to build knowledge and skills.
    • Strong oral and written communication skills. Must be able to speak clearly and persuasively in positive or negative situations; good listening skills; and strong group presentation skills.
    • Understanding of, and ability to perform, basic trade math as a part of doing business in a “fact-based” selling culture.
    • Ability to prioritize and plan work activities; attention to details; effective time management; set goals and objectives.
    • Follow instructions; respond appropriately to management direction; self-starter.
    • Take independent actions and calculated risks.
    • Display creativity and original thinking.
    • Team player that is passionate about BEER.
    • Valid driver’s license required with excellent driving record.
    • Highly self-motivated and ability to work both traditional business hours as well as non-traditional business hours including, at times, nights, weekends, and holidays as required.
    • Must be available for overnight travel for crew drives, meetings, training and occasional weekend events or Distributor and Retailer entertainment.
    •  Must have solid computer knowledge and skills in Microsoft Word, Excel, Power Point, as well as specific applications such as VIP, Armadillo, and Apple apps designed for DGY business purposes.
    • Must be able to lift, carry, push and/or pull up to 35 pounds.
    • May be asked to perform additional duties and responsibilities as requested, directed, or assigned by Zone Manager or Region Director.


Required Education and/or Experience:

    • Bachelor’s Degree in Business Administration and/or minimum of 5 years equivalent job experience are necessary. 

The Yuengling Company is inspired by past generations of 3 legacy brewing families to expand the reach of America’s Oldest Brewery’s iconic Brands. We take pride in celebrating not only our heritage but our pride in our ‘People First’ Values. We are an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic.



Nearest Major Market: Kansas City