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Field Marketing Associate

Date:  Sep 10, 2021

Fort Worth, TX, US

Company:  Yuengling

Please take note: this is a job posting for a position at The Yuengling Company LLC, the joint venture between Molson Coors and Yuengling.  Molson Coors and The Yuengling Company LLC are independent companies.  The successful candidate for this position will be an employee of The Yuengling Company LLC in a role that will solely support the business activities of The Yuengling Company LLC.

Field Marketing leads the national and local marketing direction within the local market area by implementing brand, channel, customer and consumer strategies into their go-to-market plans to achieve volume, profit and share goals. FMAs assist the Field Marketing Manager, with primary responsibilities encompassing Alliance/Event activation & Contract Fulfillment, Management of sampling & promotion agencies, Management of creative agencies, implementation of local media initiatives, and support of DSO sales initiatives. This position will be located in the Dallas Fort Worth area. 


Job Responsibilities

  • Steward brand positioning throughout the assigned MU
  • Assist FMM in customization of Corporate Marketing direction for the MU with an understanding of brand, channel, customer and consumer objectives and strategies
  • Assist FMM w/execution against the various levers of the marketing/media mix within MU
  • Oversee fulfillment of contractual Alliance activities and team approvals of creative
  • Coordinate on-site activation for alliances and promotional media events
  • Oversee ticket allocations, tracking, distribution, requests and shipments
  • Coordinate Alliance Media calendars and collaborate with media and agencies to ensure flighted media aligns w plan
  • Assist in development of Alliance-focused selling tools and retail solutions
  • Manage promotional/sampling agency, inclusive of alliance sampling, retail promotions, and budget
  • Coordinate InHaus (creative agency) requests and approvals for artwork, inclusive of signage updates, print ads, re-sizing of creative
  • Assist FMM(s) with Annual Planning to develop MU  annual plan
  • Provide commercial and consumer data analysis to support MU annual plan
  • Support presentation and implementation of annual plan, with a focus on tier-two  or outstate distributors
  • Assist in development and delivery of event recaps and share learnings/best practices
  • Develop and maintain positive, constructive business building relationships with internal team members, Corporate Marketing outside partners, retailers, and vendors
  • Coordinate ordering and fulfillment of point-of-sale, merchandise and materials for off-cycle (non-POSC) initiatives, such as special events, manifests or sales initiatives
  • Assist FMM in developing MU programming aligned with brand positioning, consumer and channel strategies
  • Assist in Promo media buying, program development, and vendor relationships
  • Assist FMM in budget execution and tracking, coordination and reconciliation to ensure budget integrity with regional finance
  • Prepare and submit Requests to Buy from field marketing to Procurement


Knowledge Skills and Abilities

  • A relevant 4 year degree with sound business understanding including: brand, retail/channel, consumer strategies and 3-tier distribution system
  • Sharepoint experience preferred 
  • 1-2 years sales/marketing experience within a blue chip consumer goods company is preferred
  • Field, Brand or Customer marketing or Chain selling experience preferred
  • Strong business acumen
  • Ability to manage complexity and ambiguity
  • Clear and concise verbal and written communication e.g. strong presentation skills
  • Strong decision making skills
  • Strong commercial development (selling) skills
  • Planning and organization
  • Able to persuade and negotiate effectively
  • Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
  • Honesty and integrity
  • Management of broad range of marketing tools including planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis



The Yuengling Company is inspired by past generations of 3 legacy brewing families to expand the reach of America’s Oldest Brewery’s iconic Brands. We take pride in celebrating not only our heritage but our pride in our ‘People First’ Values. We are an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic.



Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas