Field Marketing Manager

Requisition ID: 33349 

Summary: The Field Marketing Manager will represent the region as the liaison between marketing and the sales team.  This position is responsible for management of the successful implementation of current marketing programs, development of new programming, along with overseeing sponsorships and agency initiatives as assigned in Illinois.  The Field Marketing Manager will work on strategic brand building initiatives and manage new opportunities that align to the company strategy.

The position will cover the entire state of Illinois but will be primarily focused on the Chicagoland market.

Key Relationships

• Director of Field Marketing, Agency partners, Zone and District Sales Managers, Key Wholesalers in Illinois

Responsibilities

Implementing annual marketing plan

• Work with sales team to successfully implement current programs in the market
• Identify and build local programming to maximize sales in markets while keeping on brand message and operate within integrity of brand identities
• Recommend retail marketing & sponsorship mix of tactics
• Handle meetings and communication with wholesalers and partnerships
• Audit all communication, including distributor made POS to ensure alignment with brand strategy and compliance

Contribute to the marketing plan for upcoming year

• Work with key sales personnel and key DMA wholesalers to develop tools and programs to maximize selling opportunities

• Collaborate with marketing team for POS, Creative, and Social tools/messaging
• Seek to share learning’s and develop best practices and share across channels
• Continuously stay informed on beer trends, competitive activity, industry trends
• Assists in developing all support elements available to the market areas (includes brand programming, retail promotions, sponsorships, P.O.S, etc.)
• Project management of sponsorships and event activations in respective territory

Budgeting

Works within sales and marketing budget within region and zone

• Work with Director of Field Marketing, and ZMs in development of annual budgets
• Tracks spending of sponsorships and activations in territory for department roll up
• Adherence to all company and governmental regulatory policies

Marketing Representation and Program Communication/Sell In

Ability to understand and act on brand strategy, consumer targeting, and positioning

• Understand each brands' positioning and strategy and ensure all local efforts align with brand positioning and objectives
• Utilize consumer insights and sales analytics to create regional initiatives that deliver on marketing and sales objectives
• Utilize information to influence sales decisions

Communicate and sell-in all marketing programming

• Represent marketing in key priority market meetings and play an active role in key business meetings
• For each program, develop proper sell-in material, including strategic positioning, marketing objectives, sell story, support data, timing and all specifics of each program
• Ensure communication/sell-in of programming is done within the appropriate planning window with relevant parties (wholesaler, ZM/DM)
• Develop and maintain positive, constructive business building relationships with internal team members, retailers, and vendors
• Manage vendor/agency employees working on our behalf in assigned territory
• Attendance at Sponsored Events, Wholesaler meetings, and Retailer Events or meetings as needed to ensure proper representation and execution

Minimum Qualifications & Preferred Experience

• Bachelor’s degree with 4 or more years of marketing experience in a related role
• Cross functional marketing background in areas such as brand, retail, channel, trade marketing and/or sponsorships is a plus
• Experience in the Three-Tier-system/alcohol beverage industry preferred
• Project management experience with ability to multi-task
• Ability to think strategically and creatively to problem solve
• Understands importance of brand building and brand strategy
• Works well in both team environment and independently
• Self-starter, entrepreneurial mindset to add value to team, marketing programs and outcomes
• Experience working with and activating major sports leagues, teams or other high-profile partners in the sports, music and/or entertainment landscape
• Highly developed interpersonal skills are necessary; individual must be able to interact at all levels within an organization, including the Wholesaler network and partnerships; skills should be grounded in a “team player” mentality, resulting in strong working relationships
• Works well in a fast-paced, action-oriented environment where priorities change, and timeframes are critical
• Requires strong written and oral communications skills with the ability to communicate well across all levels of the organization. Must feel comfortable in giving presentations with various audiences and sizes (distributors, retailer, sales team etc.)
• Must have experience in and able to demonstrate ability to make decisions independently and recommend viable solutions to problems and issues
• Must possess excellent organizational and time management skills
• Needs strong negotiation and persuasion skills
• Must possess computer skills which include MS Word, Excel, PowerPoint, e-mail; experience with or ability to learn new digital interfaces

Position works remotely but should be based in the Chicagoland market. The person in this role should be willing to travel, up to 30% of time within assigned territory.

Job Posting Grade: 11 

At The Yuengling Company we believe that differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

#LI-DNI