Brand Manager Bratislava/Prague

Identifikační číslo požadavku: 36047

Brand Manager Slovakia - position overview

This role serves as the key marketing lead for the Slovak market, acting as the main interface between the local Brand/Consumer Marketing team and regional/global stakeholders. You will manage a diverse portfolio of brands, including partner brands from ABI and Diageo (Staropramen, Cool, Stella Artois, Corona, Guinness,...), and oversee everything from strategic planning and innovation to flawless execution of consumer activations.

This role is reports directly to the Marketing Director CZ/SK, you will work independently while collaborating closely with agency partners, sales, trade marketing, and regional brand teams. You will provide strategic input into brand development, lead campaign adaptation and execution, and ensure consistent performance tracking and evaluation across the portfolio.

What will be your key responsibilities?

• BRAND STRATEGY & PLANNING: Lead the development of annual brand plans for Molson Coors, ABI, and Diageo brands in Slovakia. Provide strategic input based on local market insights, support the Marketing Director in finalizing brand strategy, budget allocation, and KPI recommendations.
• EXECUTION of Campaigns, Activations and events: Own the end-to-end execution of brand campaigns, activations, and events. Adapt and localize global toolkits in collaboration with regional brand teams. Ensure flawless execution across all consumer touchpoints.
• INNOVATIONS: Lead the innovation pipeline from ideation to launch. Collaborate with regional innovation teams and ensure local relevance and feasibility. Manage SKU portfolio, packaging, and registrations in the deposit system.
• STAKEHOLDER MANAGEMENT: Act as the main contact for ABI and Diageo partners, regional brand teams, sales, trade marketing (COMEX), and agencies. Coordinate planning, approvals, execution, and reporting across all stakeholders
• PERFORMANCE & REPORTING: Monitor brand performance through KPIs, market data, and campaign effectiveness. Deliver regular reporting to regional teams, Marketing Director, ABI/Diageo partners, and Slovak commercial team. Provide actionable insights to drive portfolio growth.
• BUDGET MANAGEMENT: Manage a marketing budget. Propose investment plans, control spending, and optimize expenditures.
• COMMERCIAL REPRESENTATION: Represent marketing in regular commercial meetings, sales conferences, and briefings. Ensure alignment with the commercial calendar and sales priorities.

What should be your background?

Minimum of 3 years marketing experience
Slovak or Czech - Native, English - Advanced
Solid foundation in brand management; knowledge and experience in every element of the brand mix (product development, packaging, advertising and promotions, pricing etc.)
Knowledge of agency management routines and experience from managing agencies
Experience in creative development (advertising, promotions, brand identity and others)
Knowledge of market/marketing research tools and ability to use those in everyday work
Strong analytical and negotiation skills
Strong independence and ability to prioritize and manage a complex agenda
Target oriented, open minded, team player, positive attitude, drive
Driving license

What is in for you?

• Unlimited home office - upon agreement with your manager and after your trial period, you may work from home during the workweek 
• Flexi days - you need to balance your working hours during the same month. After that, you can choose to take half or full day off on Friday, upon agreement with your manager
• Sabbatical leave - sometimes, life calls for a small break. If you’ve been with us for at least 3 years, you can talk to your manager and our HRBP to check about this option. If we agrre,  you’ll be able to return to your original role within 6 months. 
• Holiday - you’re entitled to 5 additional vacation days beyond the legal minimum, and from the age of 33 and up, your holiday increases to 5 more days
• 3x Free days (we don’t have sick days) you can also take it for relaxation :)
• Multisport card 
• Meal vouchers 
• Pension saving contribution (III.Pilier) - if you have an active contract with one of the pension providers (Tatra banka, Uniqa, NN, Stabilita), you can enroll in this benefit anytime — by the 20th of each month
• Retirement bonus
• Service award - benefit is provided from occasion of at least 10 years at the company
• Option for Refferal bonus 400€ - if you recommend a new colleague
• Holiday contribution  - maximum amount is 275€/year
• Cafeteria - 100€/year
• Paid leave during the year: you’re entitled to extra paid days off for each of the following occasions - child birth, your wedding day, accompanying your child to school on their very first day, when moving within/outside of the city
• Maternal and Paternal leave in specific case - for employees who are not covered by the current legislation (custody of a child,..) or paternity leave for 14 days (also in child custody case)
• Employee Asistance Program - you can call and speak with professionals from these areas: legal, psychological, finance
• Life/Disability insurance
• Long term disability adjustment up to 100% of your base salary
• Paternity leave - take 14 days of and get up to 100% of your base salary
• Company sponsored events

Let's build something great together!
We do our best to respond to every applicant within 14 days, regardless of the outcome.

Ve společnosti Pivovary Staropramen podporujeme rovnost příležitostí, ceníme si rozmanitosti různych dovedností, perspektiv, kultur a podporujeme přihlášky kandidátů ze všech prostředí. Věříme, že společně jsme lepší. Hrdě oslavujeme naše pivo. #BetterWithYou

Poznámka k inzerci: Naše inzeráty jsou v některých případech psány v ženském nebo mužském rodě. Tento postup byl zvolen výhradně proto, aby bylo dosaženo co nejvyšší plynulosti textu. V žádném případě se nevyjadřuje genderově podmíněný nebo diskriminační přístup naší společnosti k uchazečům a uchazečkám o volná pracovní místa.