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Consumer Activation Manger

Date:  Sep 22, 2022

Rock, Cornwall, GB

Company:  MolsonCoors_UK



(GGS 10) 


Full Job Description 


We have a brilliant opportunity for a live event management specialist to join our Consumer Activation & Events Team here at our Brewery in Rock, Cornwall. 


In this varied role you will manage the wider consumer activation team, contractors and stakeholders to plan and execute next level event attendance, event projects and sponsorships. 


For this role you will take day to day responsibility for delivering plans that showcase our amazing people, award-winning beers & cider, and connection to our stunning home here in North Cornwall. 


The role is consumer and community focussed, with off-site planning meetings and event attendance to deliver our plans a key activity, which means being part of some great events and festivals. It will include taking strong ownership of our plans including; budget responsibility, scale operational planning and loads of collaborative communication with our great internal team and external event partners and contractors 


The Responsibilities 

· Managing, coaching and informing our extended activation team 

· Budget ownership with ongoing control, reporting and forecast accuracy 

· Bringing our wider plans and campaigns through into our projects 

· Managing partner & contractor relationships 

· Planning and reviewing our annual cycle of activations across wide-ranging elements 

· Site-managing and event managing our events onsite 

· Managing a comprehensive set of event assets 

· Maintaining a pipeline of brand ambassadors 


Key Skills 

Event management experience 

Site Management experience 

Strong communication skills 

Experience in managing significant budgets 

Experience working in a fast-paced environment 

Able to work to tight deadlines 

Driving license with competency up to 3.5 tonne vehicle 


Job Type: Full-time, Permanent 


Additional pay: 

  • Bonus scheme 


  • Company events 
  • Company pension 
  • Cycle to work scheme 
  • Employee discount 
  • Life insurance 
  • On-site parking 
  • Private dental insurance 
  • Private medical insurance 
  • Sick pay 
  • Wellness programmes 


  • Ongoing flexibility required 
  • 8 hour shift as standard 
  • Weekend availability required 

Ability to commute/relocate: 

  • Wadebridge, PL27 6NU: reliably commute or plan to relocate before starting work (preferred) 
  • Mobility required to attend events, site & 3rd party meetings nationally 



Building Careers in Beer 


Sharp’s are part of Molson Coors and we’re an Equal Opportunity Employer seeking diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it. 
This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset


Please send CV, covering letter/email to with ‘Consumer Activation Manager’ in the subject line