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Marketing Controller Cider

Date:  Sep 14, 2019

London, LND, GB

Company:  MolsonCoors_UK

Requisition ID: 8464 

Marketing Controller - Cider


Let’s be honest, how many job adverts have you read that talk about such an “exciting and unique opportunity”? Safe to say, probably a few. Then when you read a little further it’s probably similar to every other role you’ve been looking at. We won’t say that for this role, you can decide for yourself, just read on. You’ll head up the branding activity for our entire cider portfolio including Aspall Cyder, Rekorderlig, Sharp’s Orchard, and Carling Ciders (as well as others to come…). As the controller, you’ll lead on the development and delivery of the commercial brand strategy, both in-year and longer term. Leading a team of five, directly and indirectly, you’ll be based out of our new offices in the centre of London.


Yes, that’s right. Molson Coors UK is opening an exciting new office in the heart of London to help us focus on the branding of our premium beers and ciders. We’ve bought ourselves a one-way ticket and we’re searching for people like you to help grow our Premium portfolio through top quality brand management. With brands such as Pravha, Staropramen, Aspall and Blue Moon there will be plenty of activity to get stuck into. Enough about us though, you’ve clicked into this advert to hear about our Cider role…


Reporting into the Premium Brand Director, you’re going to have a lot of autonomy for the cider portfolio branding, maximising your budget to get the most out of the cider brands within your remit. A large part of your role will also be to manage the partners within two of the bigger brands, Aspall and Rekorderlig. Aspall is caked in heritage, being a 300-year old business acquired in 2018. Rekorderlig is a brand we have full distribution rights in the UK, and you’ll liaise with the Swedish business on all contractual matters.


About you:

  • We're not expecting you to be a cider expert, but you'll be showing us you're keen to get under the skin of the cider market, and immerse yourself in that world.
  • A proven brand builder, with experience leading a brand through growth activity, beginning to end. Cider is the largest single incremental growth contributor to the UK, you’ll have the chance to be at the forefront of that.
  • With a varied team, you’ll exhibit strong technical leadership with the ability to develop your people into proficient marketing professionals.
  • Managing influential people will be important, your communication and influencing skills will be second to none.
  • You’re a longer term thinker and can show strategic agility and thought leadership that will lead the direction of our cider portfolio and influence the organisation.
  • There are a number of contractual relationships to nurture. You have experience in looking after large, complex agreements and seeing them through.



Are you ready to look to your next step within an influential marketing role? Is the world of cider one you can immerse yourself in and lead a business through its next stage of growth?


There’s not going to be a better time to build your brand career and look to Molson Coors for a new opportunity. Our ambition is to be the Number One Premium cider manufacturer within the UK. You’ll hold a key role in making that a reality.



Molson Coors: Building Careers in Beer



Molson Coors is an Equal Opportunity Employer and we seek diversity. We want to continue to craft an environment where people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.



This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.