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Senior Brand In Channel Manager


Burton on Trent, GB

Company:  MolsonCoors_UK

Why You Should Join Us


For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.


Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Rekorderlig, Aspall Cyder alongside popular favorites Coors Light, Carling - the UK’s number one selling lager, and the UK’s number one selling cask ale - Doom Bar


Your Purpose


As Senior Brand in Channel Manager for the Coors Family brands, you will be responsible for building desirable brands through strategic plans in channel and delivering through the line marketing plans for our customers.


Not only will you lead across all channels but will cover all the brands under the Coors umbrella. You’ll be responsible for the ensuring the activations are fit for the on trade, e-commerce, convenience and off trade channels.


You will lead a number of internal and external stakeholder groups including agencies, suppliers and internal senior customers. 


You’ll have full accountability for the brand P&L and brand health. As you’ll work cross functionally, your natural leadership and expertise across all channels will ensure we are brilliantly activating the right brands in the right place.


Your thorough understanding of the customer and consumer experience will inform your decisions when defining the strategy across channels and you’ll ensure flawless execution each time.


This is a new role, so you’ll have the space and support to shape and define it. There is a lot of opportunity to go after and so we need your senior leadership in a brand led business to support our ambitious plans.


Using your view of the overall business strategy, you will play a lead role in the commercial planning processes and develop strategies that enable us to deliver against the plans. 


With an insight led approach, you will use a combination of consumer, market, category & communications agency best-practice to define the appropriate set of strategies & solutions for brand-in-channel activation. 


About You


You understand the excitement of working in a brand led business and have in depth knowledge of the process of selling brands through customer marketing, sales and activation.


You’re used to handling multiple brands and demonstrating your agility when adapting your approach to new brands or scenarios. You navigate ambiguity successfully and understand the wider business goals.


You have the gravitas and likeability to build relationships at all levels and proactively manage your sales, customer activation and agency stakeholders, ensuring alignment of brand-in-channel activities.


The proven track record of strong activation plans speaks for itself and you have consistently gained alignment across commercial functions.


You are a skilled influencer and confidently represent the voice of the customer via managing your multiple stakeholders.


Working with agencies effectively is a strength of yours as you have a demonstrated capability in creating a motivation agency brief to ensure we maximise brand potential.


Working cross functionally means that you will need to be able to gain results through people, inspiring colleagues and stakeholders to deliver the creative to a good standard.


Finally, you understand both the on trade and the off trade as you have operated in these spaces for a number of years.


Molson Coors: Building Careers


Molson Coors Beverage Company is an Equal Opportunity Employer and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion.


We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.


This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.