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Title:  Country Manager, Panama

Date:  Apr 24, 2026
Location: 

Panama, PA

Company:  MolsonCoors_International

Requisition ID: 38504 

Cheers to creating an incredible tomorrow! 
   
At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
 
We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes.
 
Here’s to crafting careers and creating new legacies.
 
Crafted Highlights:   
The Country Manager for Panama (core market export and license), Dominican Republic (export) and Costa Rica (Export and License) is responsible for our business growth in the short and long term. Accelerate sales gains and the brand adoption process for all the brands available in the market among target consumers in South Central America and DR while managing the business relationship and engagement of commercial partners/distributors.
 

This position major responsibilities are on sales & distribution performance, supply chain coordination and alignment, partners relationship, business strategy, month-end close, forecasting, analysis, P&L management, business development and reporting cycle of the Molson Coors LATAM Business Unit, working closely with both the US-based team and market-based finance teams. The ability to do advanced work in Excel, have a strategic mindset, leading with insigths, hard work ethic, team attitude, and the ability to influence and collaborate with others are all imperative pre-requisites for this role. This is an opportunity to join a entrepreneurial, dynamic, fun and high-performing team. 
 
 
What You’ll Be Brewing: 

Role Scope and Key Responsibilities

  • Drives sales and distribution performance, supply chain coordination, and partner relationships.
  • Leads business strategy, forecasting, analysis, month-end close, and P&L management.
  • Oversees business development and the full reporting cycle for the Molson Coors LATAM Business Unit.
  • Collaborates closely with U.S.-based teams and market-based finance teams.
  • Utilizes advanced Excel skills and a strategic, insight-led approach.
  • Requires strong influence, collaboration, work ethic, and team mindset.
  • Combines responsibilities across accounting, FP&A, and internal and external reporting.
  • Operates within an entrepreneurial, dynamic, and high‑performing team environment.

Sales Management

  • Demonstrates a holistic, end-to-end understanding of how the business operates.
  • Articulates Total Alcohol Beverage channel structures and routes to market.
  • Shares sales and marketing best practices with partner management and sales teams in Panama, Dominican Republic, and Costa Rica.
  • Evaluates effectiveness of prior programs and tools, adjusting strategic actions to improve business performance.
  • Analyzes and evaluates execution of major retail promotions with partners in line with approved annual brand plans and budgets.
  • Conducts ongoing evaluation of SKU assortment, distribution opportunities, retail execution effectiveness, shelf and floor location, and product freshness versus approved AOP.
  • Analyzes territory dynamics and channel reports to develop local action plans addressing performance gaps and opportunities using Nielsen data and consumer insights.
  • Supports opening new strategic accounts and selling approved promotional programs for Molson Coors brands.
  • Maintains deep knowledge of national and local MCBC strategies for Honduras, Nicaragua, El Salvador, and Guatemala, executing programs locally with a 360-degree approach.
  • Ensures partners’ sales teams allocate appropriate focus and priority to MCBC brands relative to brand investment levels.
  • Develops and leads channel strategy execution to deliver the annual plan.

Strategic Mindset

  • Owns P&L responsibility for Panama, Dominican Republic, and Costa Rica.
  • Leads development and execution of the annual regional business plan, including financial targets, strategies, tactics, and risk/opportunity assessment across financial, commercial, and supply chain dimensions.
  • Aligns plans with corporate governance timelines and corporate resources.
  • Partners with distributors and leadership to develop:
    • Business reviews outlining strengths, weaknesses, opportunities, and threats.
    • Long-term strategic direction defining key brand priorities and issue resolution.
    • Action plans and integrated marketing grids detailing execution steps.

Partner (Distributor) and Vendor Management

  • Acts as an expert on MCBC brands for Panama or DR, building and cultivating relationships with key partner leaders to develop brands in line with established strategies and plans.
  • Establishes a strong, engaging way of working with partners to maintain motivation and focus on annual goals.
  • Oversees all local and legal office operations and administrative responsibilities to ensure an effective working environment.
  • Supervises accounting and tax activities for the local legal entity in accordance with business operations.
  • Serves as the MCBC brand and business ambassador within the local community. (10%)

Commercial Supply Chain

  • Demonstrates understanding of rolling forecasts for the next month and the next 12–24 months.
  • Influences the monthly forecasting and ordering cycle to ensure appropriate orders based on inventory levels and STRs.
  • Understands and reviews weekly supply chain reports covering orders placed, in production, shipped, and delivered.
  • Actively manages the local production partner in Nicaragua and leads development of local production projects to drive incremental business volume.

Revenue Management

  • Ensures portfolio and brand pricing strategies are executed per contractual agreements.
  • Defines promotional pricing strategies with partners and tracks performance against sales objectives.
  • Identifies opportunities to adjust pricing, packaging, and promotional offerings to drive incremental volume and profitability.

People Management

  • Builds and leads a strong team through clear expectations, accountability, open dialogue, and effective performance management.
  • Coaches and develops talent and capabilities.
  • Demonstrates personal commitment to an inclusive work environment and a diverse team.

Project Management and Program Development

  • Leads the commercial innovation pipeline (START), including new SKUs and country initiatives.
  • Tracks and reports competitive market dynamics and promotional activity, presenting monthly insights, opportunities, and risks to partners and MCBC.
  • Ensures all legal regulations, rules, and mandatory requirements are met when developing and executing local brand plans.
  • Assesses new regional market opportunities and evaluates potential distributors to support business expansion.
  •  
 
Key Ingredients: 
  • You are an authentic leader.  You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture.
  • You have a bachelor’s degree or master’s preferred.
  • You have at least 10+ years experience in  in sales, marketing, and business development. 
  • Sales and marketing experience with major FMCG brands in the regional beverage market, including international experience managing complex national accounts and distributors with a proven track record of success.
  • Ability to operate in a General Manager–style capacity, effectively managing and influencing both internal and external stakeholders.
  • Full ownership and comfort with P&L accountability, including experience maximizing cash flow.
  • Highly developed interpersonal and influencing capabilities with strong, proven negotiation skills.
  • Fully bilingual in English and Spanish.
  • Entrepreneurial mindset with a proactive, business-building approach.
 
Beverage Bonuses:  
  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages! 
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences     
 

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 
 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.


Job Posting Total Rewards Offerings: $85,100.00 - $111,700.00 (posting salary range) + 25% target short term incentive + $12,500 + 400 Non-Qualified Stock Options target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).


The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.

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