Share this Job

Already an employee? You must apply through our internal portal: click here

Title:  Country Manager, Panama

Date:  Sep 25, 2021

Panama City, PA

Company:  MolsonCoors_International

Requisition ID: 17227 

The Molson Coors Country Manager for Panama is responsible for MCI whose main objective is to help accelerate sales gains and the brand adoption process of Molson Coors and Miller Brands among target consumers in Panama


This position major responsibilities are on sales & distribution performance, supply chain coordination and alignment, partners relationship, business strategy, month-end close, forecasting, analysis, P&L management, business development and reporting cycle of the Molson Coors LATAM Business Unit, working closely with both the US-based team and market-based finance teams. The ability to do advanced work in Excel, have a strategic mindset, leading with insights, hard work ethic, team attitude, and the ability to influence and collaborate with others are all imperative pre-requisites for this role. This is an opportunity to join a entrepreneurial, dynamic, fun and high-performing team.


This unique role involves a combination of accounting, FP&A & reporting (internal & external



  • Prepare the Annual Operating Plan in Panama, utilizing as the foundation advertising, programs and tools developed for the market.
  • Share sales and marketing best practices and overall knowledge with partner and or distributor management and sales staff in both countries.
  • Evaluate the effectiveness of previous programs and tools.
  • Help the MCI brands manager communicate the annual brand plan and its promotional programs and tools to the local sales team and other appropriate distributor personnel.
  • Supervise the execution of all major brand retail promotions according to the approved annual brand.
  • Provide support to partners in the execution of smaller, tactical of the three brands programs as required. 
  • Issue and distribute the brand’s monthly promotional activity report to MCI senior leadership, the local sales teams and MCI Team, evaluating the effectiveness of grassroots events and off- and on premise promotions for their effectiveness to drive sampling, growing volume and building long-term brand equity.
  • Ongoing evaluation of retail display effectiveness, shelf/floor location, SKU distribution and product freshness against the approved AOP for the MCI brands in markets.
  • Gain solid understanding of the local beer market including exclusive and open accounts.
  • Analyze territory dynamics and available channel reports to develop local action plans which address performance gaps and identified opportunities.  
  • Share market intelligence and knowledge with MCI brands manager, the local sales team and MCI team via formal reports and informal communication.


  • Help open new strategic accounts for Molson Coors and Miller brands and sell the approved promotional programs of the brands. Intimately familiar with the national and local strategies and programs of MCI brands for the market, and knows the best way to execute these in the local market in a 360 way. 
  • Understands the role of MCI brands in the brand portfolios of partners while ensuring that the local sales team allocates the “mind time” which is representative of our brand investment in the local market.
  • Is an expert in the MCI brands target that resides in market, and is responsible for establishing and cultivating relationships with Young Adult opinion leaders (promoters,  night club owners, radio DJs) with the intention of leveraging these associations to grow the brand in accordance with the established strategies and plans. 
  • Is perceived as being the MCI brands ambassador in the local community.
  • Ensure partners or distributors local sales team properly executes the agreed upon pricing strategy of MCI brands. 
  • Track and report the competitive dynamic in the market and the promotional activity of relevant domestic and imported brands. Present monthly report to partners.
  • Ensure all legal regulations, rules and mandatories are met when developing and executing the local plans for MCI brands.
  • Helps assess new market opportunities in the region and evaluate potential distributors in those mark
  • issues to the GM and helping to resolve them. Responsible for submitting START papers for any projects relevant to the market and trafficking these projects through our stage gate process.
  • Works with the distributors field sales team to manage our commercial program which is about segmenting accounts (Gold, Silver, Bronze) and ensuring we have visibility within them as per our agreed "picture of success" for the market. Ensures that we have the right marketing point of connection materials, working with the MCI marketing managers in Denver and Miami. Assists as required in other commercial programs such as new distribution drives, or presentations to key customers to gain listings.



  • Bachelor's Degree or equivalent experience. 
  • At least 5 years in sales, marketing, trade marketing experience in international FMCG.
  • National Account or Partner Management experience (>2 years).
  • Highly developed interpersonal and influencing skills.
  • Proven negotiation skills.
  • Commercially astute with strong numerical strengths and understanding of how brands contribute to financial growth.
  • Marketing and brands literate (understands drivers of brand health development).
  • Entrepreneurial flair and breakthrough mindset. different levels of seniority
  • Prefer Bilingual in English and Spanish
  • Master's degree in related field, international experience preferred   
  • Brand management and/or trade marketing experience preferred
  • Ability to work and Live in Panama without need for relocation or sponsorship 



Job Posting Grade: 13 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.