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Title:  Field Sales Coordinator

Date:  Nov 20, 2021

Monterrey, NLE, MX

Company:  MolsonCoors_International

Requisition ID: 18700 

A Career in Beer and Beyond:  


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    


We are Talent Brewers with our culture routed in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   



The Headlines:    

Role of Field Sales Coordinator will be responsible for a key geographic region in Mexico representing MCBC brands. Role will work with the MCBC Mexico Team and interact daily with our business partner Heineken Mexico to accelerate the development of Molson Coors portfolio, in accordance with the shared accountability model that guides our business relationship. Position works closely with our Regional Trade Marketing Manager to influence and lead additional support from the Local Marketing & Sales Team of Heineken


The Responsibilities: 


  • Assist and influence Heineken’s Local Team to develop MCBC Brands in the market, mainly driven by direct negotiation to allocate and follow up KPI’s at all levels, such as Volume, Distribution & Execution.
  • Oversee local execution of MCBC plans, serving as the brand(s) ambassador and main connection to share local opportunities and needs between Heineken’s Local Team to MCBC Marketing Team and Heineken’s Brand Team.
  • Oversee the execution of all major retail price promotions by channel according to the approved regional brand plan.
  • Seek and develop new local initiatives to share to our Regional Trade Marketing Manager for a formal request of BME to Heineken’s Brand Team.
  • Ensure MCBC portfolio availability and correct footprint by constantly reviewing forecast and assortment opportunities with Heineken Local Team.
  • Identify top local chains and accounts needs to leverage MCBC relevance.
  • Responsible for tracking and informing performance of MCBC brands sales and Marketing activities in the market, as well as actions from competitors and relevant consumer insights.          
  • This role will influence the Heineken organization to secure additional (non-centralized) funding and spaces in support of MCBC business development, building a local plan to enhance our portfolio role locally. 




The Other Qualifications:  

  • You have a Bachelor’s degree in business or equivalent experience (3-5 years) in the field of CPG brands  
  • Full bilingual in English and Spanish
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities 
  • Sales Experience
  • CPG Marketing Previous beverage/alcohol/Premium brands experience in country preferred            
  • Strong knowledge and experience in the areas of brand portfolio management, developing and executing brand strategies, marketing principles and techniques, marketing mix management, management of creative and promotion process
  • Strong Digital/Social knowledge an understanding the social landscape


  • Experience working with distributions partners and achieved results through influencing and managing partner organizations
  • Computer literate, including Excel and PowerPoint.                                                                     



Work Perks that You Need to Know About:   

  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
  • Ability to grow and develop your career centered around our First Choice Learning opportunities 
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   


Job Posting Grade: 9 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.