Title:  Channel, Category, Customer Manager - LATAM

Requisition ID: 37015 

Cheers to creating an incredible tomorrow! 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:   

In the role of Channel, Category and Customer Manager based in Monterrey, MX you will be part of the Mexico LATAM team. You will be driving category performance and delivering customer-centric solutions that enhance execution along the Path to Purchase. This role is responsible for leading best-in-class shopper and customer marketing initiatives across Latin America, connecting Molson Coors brands to shoppers through omni-channel strategies and customized programming that create value and accelerate sales for customers and distributors. The executive will collaborate with cross-functional teams to ensure strategic alignment and flawless execution of shopper and trade marketing plans, while reinforcing the MCBC Purpose and Purchase strategy.

You will report directly to the Sr. Manager Channel, Category and Customer Solutions

What You’ll Be Brewing: 

• Develop and deliver custom shopper and customer marketing programs across assigned geographies, creating omni-channel solutions (retail media, eCommerce, in-store activations) aligned with brand and channel strategies; collaborate with sales teams to ensure seamless retail execution and connect brands with shoppers in relevant consumption occasions.
• Drive channel-specific strategies within key markets, assist in developing category growth plans based on shopper insights and retail dynamics, and establish market-level “Look of Success” standards to guide execution and measure performance aligned with LATAM portfolio strategies.
• Leverage shopper, customer, and market insights to inform program development; monitor execution data to identify gaps and opportunities; support dashboards and reporting tools to track KPIs and optimize performance.
• Build strong relationships with internal stakeholders, external partners, and key retailers; manage agencies and vendors to ensure high-quality program execution; foster consistent communication and collaboration across markets and functions.
• Partner with the Sr. Manager Channel, Category & Customer Solutions to strengthen team capabilities, drive alignment across LATAM, and participate in training initiatives to enhance shopper marketing and category management expertise.

Key Ingredients: 

• Must be bilingual in English/Spanish
• Proven experience collaborating with multifunctional teams across Sales and Marketing
• Strong expertise in Sales, Channel Strategy, Retail Execution, Path to Purchase, Marketing principles, ROI, and syndicated market data
• Brand-centric understanding of shopper insights, trade classes, and effectiveness of past brand activations
• Exceptional interpersonal, influencing, and negotiation skills
• Entrepreneurial mindset with a proactive approach to business challenges
• Demonstrated success working within a matrix-style organization
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities
• You build relationships and collaborate to get to the desired outcome  
• You take accountability for results – acting with integrity and honoring commitments  
• You have a thirst for learning – you are always looking for ways to learn and help one another grow  
• You exhibit our core values

Beverage Bonuses:  

• Participation in our Mexico Total Rewards program
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages! 
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: 459,280 - 602,805 (posting salary range) + 20% target short term incentive 

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.