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Title:  Assistant Trade Marketing Manager LATAM (Bilingual)

Date:  Jun 26, 2024

Monterrey, NLE, MX

Company:  MolsonCoors_International

Requisition ID: 31224 

A Career in Beer and Beyond: 


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.   


We are Talent Brewers with our culture rooted in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.  



The Headlines:   


In the role of Assistant Trade Marketing Manager working in Monterrey, MX you will be part of the LATAM Marketing team. You will be responsible to assist and ensure flawless execution of all promotional efforts and activations of Molson Coors brand plans and programs in all classes of trade in Mexico. Provide support in the development, deployment and execution of brand and trade tools (POS, secondary exhibitions, VAP, etc.). Gather information from the Field Sales team on execution, program results, and building all trade marketing initiatives postmortem reports based on the established KPI’s.



This position reports to Associate Trade Marketing Manager and works closely with Molson Coors stakeholders and Heineken Mexico.



The Responsibilities: 

  • Ensure timely delivery and management of every day and brand campaigns POP materials, VAP to distribution centers for execution through different regions.
  • Assist in the purchasing process of CAPEX investments, tracing dates, deliveries, installations and ensuring adherence to project timelines with Field Sales team 
  • Support PO creation and Budget tracking on Trade Marketing funds ensuring proper management and adherence to budget assigned to retail programs
  • Provide feedback and learnings captured in the AOP for Trade and Shopper marketing programming



The Other Qualifications: 

  • Must be fully Bilingual, English and Spanish
  • You have a Bachelor’s degree in Marketing/Finance OR equivalent experience (4+ years) in the field of Marketing/Sales
  • You have at least 1-3 years experience in trade marketing
  • Strong knowledge and experience in the areas of Sales, Channel strategy, Retail Execution, Path to Purchase, Marketing principles and techniques, ROI, market syndicated data
  • Brand centric understanding of insights, classes of trade and understanding of the effectiveness of previous brand activations
  • Deep understanding of how to sales trends and syndicated data to apply them into the programs’ post mortem reports and KPI’s.
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities
  • You build relationships and collaborate to get to the desired outcome  
  • You take accountability for results – acting with integrity and honoring commitments  
  • You have a thirst for learning – you are always looking for ways to learn and help one another grow  
  • You exhibit our core values



Work Perks that You Need to Know About:  

  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages! 
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

Molson Coors is committed to a diverse and inclusive workplace.  We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail