Title:  Field Sales Manager - Mexico

Requisition ID: 39697 

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes.

Here's to crafting careers and creating new legacies.

Crafted Highlights

The Field Sales Manager – Mexico is responsible for driving retail execution, distributor performance, and brand growth across an assigned Mexico territory. This role accelerates sales gains and brand adoption among target consumers by managing the day to day relationship and performance of local distributor partners, sales teams, and key retail accounts.

This position's major responsibilities span field sales execution, distributor and account management, retail promotion analysis, forecasting, and market reporting for the Molson Coors Mexico Business Unit, working closely with both the local commercial team and the LATAM Business Unit. A strategic mindset, strong analytical skills, hard work ethic, team attitude, and the ability to influence and collaborate with others are all imperative pre-requisites for this role. This is an opportunity to join an entrepreneurial, dynamic, fun, and high performing team.

What You'll Be Brewing

Role Scope and Key Responsibilities

• Drives field sales execution, distributor coordination, and retail account relationships across the assigned Mexico territory.
• Supports business strategy, forecasting, analysis, and reporting for the Molson Coors Mexico Business Unit.
• Collaborates closely with local commercial teams and the broader LATAM Business Unit.
• Utilizes strong Excel and data analysis skills with a strategic, insight led approach.
• Requires strong influence, collaboration, work ethic, and team mindset.
• Operates within an entrepreneurial, dynamic, and high performing team environment.

Sales Management

• Demonstrates a holistic, end to end understanding of how the business operates in the field.
• Articulates Total Alcohol Beverage channel structures and routes to market across the Mexico territory.
• Shares sales and marketing best practices with distributor management and sales teams.
• Evaluates effectiveness of prior programs and tools, adjusting strategic actions to improve business performance.
• Analyzes and evaluates execution of major retail promotions in line with approved annual brand plans and budgets.
• Conducts ongoing evaluation of SKU assortment, distribution opportunities, retail execution effectiveness, shelf and floor location, and product freshness versus approved AOP.
• Analyzes territory dynamics and channel reports to develop local action plans addressing performance gaps and opportunities using Nielsen data and consumer insights.
• Supports opening new strategic accounts and selling approved promotional programs for Molson Coors brands.
• Ensures distributor sales teams allocate appropriate focus and priority to MCBC brands relative to brand investment levels.
• Develops and leads channel strategy execution to deliver the annual plan for the territory.

Strategic Mindset

• Supports development and execution of the annual territory business plan, including sales targets, strategies, tactics, and risk and opportunity assessment.
• Aligns plans with corporate governance timelines and corporate resources.
• Partners with distributors and leadership to develop business reviews outlining strengths, weaknesses, opportunities, and threats.
• Contributes to long term strategic direction defining key brand priorities and issue resolution.
• Builds action plans and integrated marketing grids detailing execution steps.

Distributor and Retail Partner Management

• Acts as an expert on MCBC brands within the Mexico territory, building and cultivating relationships with distributor and key account leaders.
• Establishes a strong, engaging way of working with partners to maintain motivation and focus on annual goals.
• Serves as the MCBC brand and business ambassador within the local market and community.

Commercial Supply Chain

• Demonstrates understanding of rolling forecasts for the next month and the next 12 to 24 months.
• Supports the monthly forecasting and ordering cycle to ensure appropriate orders based on inventory levels and STRs.
• Understands and reviews weekly supply chain reports covering orders placed, in production, shipped, and delivered.

Revenue Management

• Ensures portfolio and brand pricing strategies are executed per contractual agreements.
• Supports promotional pricing strategies with distributors and tracks performance against sales objectives.
• Identifies opportunities to adjust pricing, packaging, and promotional offerings to drive incremental volume and profitability.

People Management

• Builds strong working relationships through clear expectations, accountability, open dialogue, and effective performance management.
• Coaches and develops distributor sales talent and capabilities.
• Demonstrates personal commitment to an inclusive work environment and a diverse team.

Project Management and Program Development

• Supports the commercial innovation pipeline (START), including new SKUs and market initiatives.
• Tracks and reports competitive market dynamics and promotional activity, presenting insights, opportunities, and risks.
• Ensures all legal regulations, rules, and mandatory requirements are met when developing and executing local brand plans.

Key Ingredients

• You are an authentic leader. You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture.
• You have a bachelor's degree; master's preferred.
• You have at least 5+ years of experience in sales, marketing, or business development, ideally within the FMCG or beverage industry.
• Field sales experience with major FMCG brands in the Mexico market, including experience managing distributor and retail account relationships.
• Comfort working with data and reporting tools (Excel, Nielsen data) to drive local action plans.
• Highly developed interpersonal and influencing capabilities with strong, proven negotiation skills.
• Fully bilingual in English and Spanish.
• Entrepreneurial mindset with a proactive, business building approach.

Beverage Bonuses

• Flexible work programs that support work life balance, including a hybrid work model.
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources.
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
• We care about our communities, and play our part to make a difference, from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are.
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization.
• Ability to grow and develop your career centered around our First Choice Learning opportunities.
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences.

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $640,800.00 - $841,000.00 (posting salary range) + 20% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.