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Title:  Sr. Regional Marketing Manager Caribbean and Puerto Rico

Date:  Jan 6, 2022

Guaynabo, PR, PR

Company:  MolsonCoors_International

Requisition ID: 19193 

A Career in Beer and Beyond:  


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    


We are Talent Brewers with our culture routed in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   


The Headlines:   


Growing our core brands is the number one priority across Molson Coors. The Sr. Marketing Manager will be responsible for to lead the commercial brand agenda for the market and deliver best in class consumer communication and activation, demonstrating clear P&L strategies delivering a significant performance uplift . Role requires strong technical brand marketing skills as well as influencing skills in dealing with key stakeholders. Strong project management skills and proof of delivery through a scale change initiative.


The Responsibilities: 


  • Manage the successful delivery and execution of your marketing plans, ensuring overall spend and performance transparency
  • Ownership of the portfolio strategy and local brand strategies supporting business growth ambitions and delivery of the LPR. Deliver Annual plans including comprehensive insights into the performance of the Brand (Market, Consumer, Shopper and Customer).
  • Develop the digital strategy across all brands and oversee the digital execution including planning, media planning, content development as well as measurement and reporting
  • Take personal accountability for strong peer-to-peer internal relationships with the Sales, Pricing & Revenue and Supply Chain channels to collaboratively design channel strategies that unlock commercial (P&L) performance
  • Lead the development and tropicaliztion of country specific programming  including collaboration with global brand directors, sales and customer teams to deliver high impact consumer communication, activation plans and selling tools.
  • Attracts, leads, manages, and mentors employees in such a way to ensure retention, development, and superior performance of talent



The Other Qualifications:       

  • Bachelor’s degree  or 7+ years of marketing experience with high profile CPG brands  
  • Fully bilingual English and Spanish
  • Strong knowledge and experience in the areas of brand portfolio management, executing brand strategies, marketing principles and techniques, marketing mix management, management of creative and promotion process
  • Experience collaborating with sales on implementation of retail based marketing programs
  • Previous beverage/alcohol/Premium brands experience preferred      
  • Strong knowledge and experience in the areas of brand portfolio management, executing brand strategies, marketing principles and techniques, marketing mix management, management of creative and promotion process
  • Computer literate, including Excel and PowerPoint.
  • Strong Digital/Social knowledge an understanding the social landscape                             
  • Experience working with different cultures, diverse teams and leadership and has international experience
  • Highly developed interpersonal and influencing ability, proven negotiation skills
  • Entrepreneurial spirit and approach to business
  • Demonstrated success in a matrix style organization


Work Perks that You Need to Know About:   

  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
  • Ability to grow and develop your career centered around our First Choice Learning opportunities 
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   



At Molson Coors, the health and safety of our people is our number one priority. That’s why all offers of employment in the U.S. and Puerto Rico where legally permitted are contingent on the candidate showing proof of being fully vaccinated against Covid 19 (currently one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine) to pass the pre-employment requirements. Individuals with medical issues or religious beliefs or practices that prevent them from getting the vaccine may request an exemption from the vaccine requirement.  



Job Posting Grade: 13 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.