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Title:  Global Brand Manager Miller Genuine Draft

Date:  Jan 12, 2021

Burton Upon Trent, GB

Company:  MolsonCoors_International

Requisition ID: 14152 

Why you Should Join Us:

Molson Coors Beverage Company is a key player on the global beer market. Working in a global role, in a beer business should already sound super attractive however, spice it up with the opportunity to re-shape a global brand and a company that really does celebrate its values and it gets even better. Our International Premium Brand team is critical to delivering Molson Coor’s growth aspirations. We have great brands, but we need to ensure they are even more appealing to more likeminded consumers in more countries. Miller Genuine Draft (MGD) is a leading super premium international beer, available around the world, it re-invented bottled beer and beers role in nightlife. However, it now needs to re-invent itself to continue to be relevant and to grow. As brand manager you will join a new team that is charged with leading this, you will design, develop and execute to re-define its future.


If you can relate to us, and you’d like to be a part of our growing team - read on and get ready for your career in beverages!   


Your Purpose:

In your role you will be developing brand growth drivers and facilitating brilliant execution with the country teams. You’ll manage several workstreams, including the management of social and digital activity and in outlet, in partnership with external digital agencies and key country teams. You will ensure it is hugely relevant to our target consumers in every one of our key countries and highly visible in every outlet.


You will own delivery of key parts of the brand plan, from analysis to creation to deployment, via toolkits, to evaluation. You’ll forge relationships with the country teams in Europe, South Africa, South America and Canada, summarising brand performance and identifying future growth opportunities.


Your role will be based in the UK.


About You:

  • You’re a brand manager, who can clearly demonstrate proven experience in leading E2E creative projects in print, digital and/or experiential brand marketing.
  • You are social media savvy, you know where to be, where not to be, and know the financial impact of your brands’ social media presence.
  • You put people first, you build excellent relationships with both internal and external team members, and you utilise your influence and the ability to frame and clearly communicate with multiple stakeholders to make things happen
  • You are bold and decisive, you bring fresh ideas and thrive in an environment where new ideas need to be brought to the party to connect with the audience - influencers, partners, mvp etc
  • You take accountability, as well as developing strategy / marketing assets - channel execution, you take the lead in building / revitalising a brand, demanding higher standards and leading best practice management
  • You learn every day, leveraging your strong ability to analysis data and trends, analyse brand performance, and bring rational using quantitative and qualitative data, helping you assess consumer opportunities
  • You are collaborative and supportive, and you understand the importance of delivering results through people; you celebrate success together with both internal and external teams, and your key stakeholders


Our Hiring Process:


After we’ve reviewed your application, our recruiter will be in touch to learn more about you and help you understand if the role is a good fit for you. You’ll then be invited to an informal virtual meeting with the hiring manager. After this you’ll then have a formal interview which will include presenting a business case relevant to the role you have applied to. The final step will be one last meeting with our team before we then make an offer of employment. Once you accept, you’ll go through our On-Boarding program designed to ensure you have a great experience and are ready on your first day with us


Join our team, click the apply button today!

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.