Title:  Regional Sales Manager - BC

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights: 

In the role of Regional Sales Manager – BC working in Metro Vancouver, you will be part of the British Columbia Retail, Hybrid & Canada Commercial Team.   The person will lead, manage, coordinate, ensure and check delivery of the sales plan, execution standards and financial budget in assigned market by continuously and purposefully managing, delegating, checking, coaching, training, reviewing and evaluating the District Sales Managers & Sales Representatives, and through personal contact with key customers.  

This position reports to the General Manager - Western Canada and is responsible for leading and managing a team of District Sales Managers & Sales Representatives across BC. You will also work directly with the Western Canada Commercial Leadership team as well as other cross functional managers and leaders.  

What You’ll Be Brewing: 

• Develop and implement provincial retail strategies to achieve positive results 

• Fulfilling the sales and financial plans to deliver on targets as measured by profit, volume, distribution, Retail Account Execution and call coverage. 

• Ensure compliance with trade spend resource allocation including planning, business case proposal, approvals, and regular management within area of responsibility 

• Manage relationships with key customers and builds activation plans within British Columbia Retail and Hybrid OP accounts to ensure delivery of sales plans and targets. 

• Manage communication and cross-functional relationships across the organization to ensure that opportunities are unlocked and sales opportunities are maximized to allow Field Sales teams to execute and deliver against their targets. 

• Partner with internal support functions to provide field level feedback. 

• Involved in setting, cascading and tracking of sales targets for the relevant period of time (month, week, day) as per company standards 

• Implements daily/weekly/monthly meeting cadence provide relevant sales performance, market situation, and competitive activity 

• Supports the DSM team in their weekly team meetings, receives information regarding the condition of fulfillment of obligations and removes obstacles to allow DSMs & Sales Reps to deliver against their targets 

• Promotes an appropriate level of competition across the team to drive results, by tracking performance, recognizing wins and being responsible for disciplined follow up against the plan including taking immediate action when gaps or new opportunities are identified 

• Executes In-Market Routes, including audits, coaching and top & low performing account visits 

• Works with DSMs to deliver training to increase Sales Representative professionalism and results. 

• Executes all people processes within established guidelines and policies, including but not exclusive to all elements of the people management cycle; recruitment and selection, and annual salary planning 

Key Ingredients: 

• You thrive on challenge. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy  

• You are confident, diplomatic, professional and exercise great judgment in developing and maintaining excellent business relationships 

• You are deadly serious about execution and take pride in a proven track record in delivering results 

• You are a strong leader that can inspire others; you respect your commitments, hold others around you accountable and are able to obtain optimal results from your team through respect and development 

• You are a skilled negotiator focused on the customer; your constant curiosity fosters your innovative style and you can equally execute ideas given to you 

• You exhibit the Molson Coors “How We Work” values and demonstrate this daily in your actions and attitude 

• You have a Bachelor’s degree in Business Administration, Marketing or other relevant field 

• You have 5 years' progressive experience in sales and key accounts management in the consumer or direct store delivery industries; 

• You have a minimum of 5 years’ people management and team leadership experience 

• You currently have and maintain a valid driver’s license with no limitations/restrictions. You will be asked to provide us with a recent copy of an MVR (Driver’s Abstract) 

• As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check. 

Beverage Bonuses: 

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities 

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages! 

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences