Title:  Assistant Brand Marketing Manager - Granville Island Brewing

Requisition ID: 38875 

Molson Coors Beverage Company is currently seeking an Assistant Brand Marketing Manager to join our Granville Island Brewing Marketing team, based in Vancouver, BC!  Reporting to the Brand Marketing Manager, Granville, the successful applicant in this role will lead, develop, and execute assigned marketing programs focused on 360-degree brand management ideation and implementation.  As a key member of the brand marketing team this individual will be instrumental in helping build our Granville brand and enabling the business to deliver against our short and long-term objectives.

MAIN RESPONSIBILITIES:

Event Activation Delivery

• Manage event activation strategy & campaign integration including media, public relations and briefs.
• Execute the event activation calendar (with the possibility of managing external agency relationship), budget and phasing.

Asset Management & Support

• Management of the brand’s suite of always on tools to ensure they remain valid, up-to-date, and correctly reflect the brand and the brand’s strategy – ensuring correct and consistent application of brand guidelines.
• Scope to include POS (retail and On-Premise), sales sheets, samples, toolkits, photography, online and coordination with Brand Homes.

Budget Management

• Active management of the Brand’s marketing budget, ensuring spend is being correctly tracked and forecasted, enabling efficient use of funds and reallocation as required.
• Requires close collaboration with colleagues in marketing, customer sales teams, brand homes and finance.

Content Calendar

• Coordinate all brand communications and activity, external and internal to ensure integrated, through-the-line execution and consistent messaging to consumers and customers.

Digital Activation

• Working collaboratively to support digital / social / website / CRM / content creative.
• Social channel day-to-day management
• Content calendar ideation and implementation

Customer Activation

• Working with colleagues in sales and customer sales teams to bring our brands to life with customers in retail and on-premise channels.
• Lead day-to-day management of Small Batch Brand, including innovation pipeline support, strategic planning and brand activation.

Performance & Analytics

• Leverage qualitative and quantitative sources to create evidence-based insights that help focus brand planning and activation, identifying opportunities for future growth / innovation.
• Monitor and review sales tracking and marketing data, providing commentary and insight (requiring further analysis and coordination with insights / sales as required) on brand / competitive performance.

QUALIFICATIONS

• A minimum of 3-4 years of brand marketing experience.
• Post-secondary education in Marketing/Business a strong asset.
• Strong Microsoft Office skills – with emphasis on PowerPoint and Excel.
• A passion for craft beer/ beverage alcohol.
• Must possess excellent employee and public relations skills.
• Must be an out-of-the box, creative thinker with big ideas.
• Must have experience with analytics and problem-solving.
• Strong verbal and written communication skills.

Beverage Bonuses:

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast-paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 
 

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $68,200.00 - $89,500.00 (posting salary range) + 10% target short term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.