Already an employee? You must apply through our internal portal: click here

Title:  VP On-Premise & Emerging Growth

Date:  May 19, 2023

Toronto, ON, CA

Requisition ID: 26790 

A Career in Beer and Beyond:   


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.     


We are Talent Brewers with our culture routed in our core values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.    


The Headlines:

In the role of Vice President On-Premise and Emerging Growth working in Toronto, Canada, you will be  accountable for the development and execution of the national On-Premise strategy, contributing and aligning to the Canadian Long Range Plan, and translating to Annual Operating Plan business goals and P&L performance.  You will be responsible for managing top-tier relationships at Key Accounts as well as leading and developing National On-Premise field sales teams to deliver NSR, volume, profit and share goals.  You will also have ownership of all key partnerships, sponsorships and alliances, as well as route to market and successful customer execution of emerging growth (beyond beer) portfolio expansion.     


This position reports to the President, Molson Coors Canada.   


The Responsibilities:


  • Most importantly, you will recruit, retain and develop a team of talented colleagues, and support their growth and development through career discussions and consistent one on one conversation
  • You will own progress of culture goals across Canada commercial teams and develop capabilities within teams to support achievement of AOP and LRP goals.
  • You will develop and executive LRP and AOP goals, ensuring alignment with company objectives, strategies, and sales/financial targets.
  • You will evaluate on-premise and emerging growth (beyond beer) sales strategies and performance on an ongoing basis: adjusting, reprioritizing, and executing as necessary to achieve short and long-term goals.
  • You will be responsible for the relationship between Molson Coors and major national, provincial, and local key accounts and liquor boards. Driving joint value creation with customers through relationship development and innovative solutions
  • You will assist the government relations team in identifying and executing top priorities and solving business related problems effectively, including working with the TBS board as required
  • You will ead ongoing development and management of major partnerships, sponsorships and alliances, maximizing contract value and execution of brand, sales, and financial goals, while also fostering new partnerships for growth.  Creation and execution of sales plans for emerging growth (beyond beer) portfolios.
  • You will directly manage sound financial and budgetary policies and instill a commitment to fiscal responsibility within teams. Maximize utilization of available budget to ensure efforts reach trade with a relentless focus on ROI to drive profitable growth.


The Other Qualifications:   


  • You are an authentic leader.  You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture   
  • You have evidence of leading large teams rooted in a combination of a compelling vision, consistent execution, and a strong track record of developing engaged and diverse workforces
  • You have a strategic and analytical mindset with a key focus on Revenue Management
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities  
  • You have a strong understanding of the customer and consumer
  • You have enhanced negotiation skills that close gaps and seize market opportunities (GAP certification preferred)
  • You have advanced category and channel selling skills
  • You take accountability for results – acting with integrity and honoring commitments    
  • You have a thirst for learning – you are always looking for ways to learn and help one another grow    
  • (Preferred) you have broad beverage industry experience (alcohol and non-alcohol) or broad CPG portfolio management
  • You exhibit our core values  


Work Perks that You Need to Know About:


  • Flexible work programs that support work life balance  
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities    
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are   
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization   
  • Ability to grow and develop your career centered around our First Choice Learning opportunities  
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources  
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!   
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences    

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.