Title:  Sr Marketing Manager - Molson

Requisition ID: 38813 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights:    

In the role of Senior Marketing Manager, Molson, working in Toronto, you will be part of the Molson Coors Brand Marketing team. We are on a mission to build brands that more people want to hang out with – that means embedding our brands into culture and having the bravery to do breakthrough work, that matters, and that people will care about. It is primarily accountable for building and executing the brand strategy across the Molson TM, delivering commercial outcomes such as hitting NSR targets, managing BME spend to agreed levels, and hitting brand equity KPIs annually.  You will be working with great people across our organization to deliver work you can be proud of and results that will make a difference.This position reports to a Director, Molson Portfolio and works closely with the broader Marketing and Commercial team in Canada.

What You’ll Be Brewing:

Accelerate the Molson TM building a brand that is closer then ever to the needs of consumers and our customers:

• Brand Champion for Molson across 360 degrees of the marketing mix in Canada
• Evolves, localizes, and executes the Molson brand strategy for Canada
• Leads, manages, and develops a team of 2 managers and 1 assistant marketing manager
• Ensure effective integration of brand plan/ activities with other Company functional areas
• Leads brand planning process/ AOP development for Molson to ultimately deliver against volume, profit, and brand health targets
• Inspire and lead external agency partners (advertising, PR, media) to localize and create disruptive and innovative work that delivers against brand strategy
• Selling marketing strategy and programming to internal and external stakeholders including sales teams and customers

Key Ingredients:  

• You’re a problem solver and love a challenge. You like complex projects and can find new ways to solve old problems
• You’re a relationship builder. You’re able to embody the feelings and context of colleagues to build stronger relationships. You bring positive energy to each situation and can judge the behaviours needed to enable progression
• You are deadly serious about results and take pride in a proven track record in delivering
• You exhibit Molson Coors core values
• You have experience with TV and secondary media
• You have at least 7 years of brand marketing or related experience
• You have experience collaborating with sales on implementation of retail-based marketing programs
• As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check
• Results-driven, customer focus with progressive aptitude at building value-based relationships

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!  

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time. 

Job Posting Grade: 13
 

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 
 

Pay and Benefits:
 

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $133,000.00 - $174,600.00 (posting salary range) + 16% target short term incentive +  target long term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.