Share this Job

Already an employee? You must apply through our internal portal: click here

Title:  Sr Marketing Manager - Coors

Date:  Jun 8, 2021

Toronto, ON, CA

Requisition ID: 16230 



A Career in Beer:  


Our purpose at Molson Coors is to delight the world’s beer drinkers.   We are the world’s family brewer, brewing and selling our beer for over 350 years around the world.  We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must.  We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you.


Build Brands That More People Want To Hang Out With


In the role of Senior Manager, Coors TM working in Toronto, you will be part of the Molson Coors Brand Marketing team. We are on a mission to build brands that more people want to hang out with – that means embedding our brands into culture and having the bravery to do breakthrough work, that matters, and that people will care about. That’s what this role will be all about.  It is primarily accountable for creating, localizing, and executing the overall brand strategy across Coors Light, Coors Original, and Coors Slice, and delivering commercial outcomes such as hitting NSR targets, managing BME spend to agreed levels, and hitting brand equity KPIs annually.  You will be working with great people across our organization to deliver work you can be proud of and results that will make a difference.


This position reports to a Sr. Director, Global Brands and works closely with the broader Marketing and Commercial teams, here in Canada and in the US.


What will you do?  

Accelerate Molson Coors Canada’s ambitions to become First Choice for Consumers and Customers by crafting the Coors TM’s strategic deliverables:

  • Brand Champion for Coors TM – Coors Light, Coors Slice, Coors Original – across 360 degrees of the marketing mix in Canada
  • Creates, localizes, and executes overall Coors TM brand strategy for Canada
  • Leads, manages, and develops a team of 5 managers/ assistant marketing managers across English Canada and Quebec
  • Ensure effective integration of brand plan/ activities with other Company functional areas
  • Leads brand planning process/ AOP development for Coors TM and ultimately delivery against volume, profit, and brand health targets
  • Inspire and lead an external agency partners (advertising, PR, media, retail) to create disruptive and innovative work that delivers against brand strategy.
  • Selling marketing strategy and programming to internal and external stakeholders including sales teams and customers.


Who are we looking for?  

  • You’re a problem solver and love a challenge. You like complex projects and can find new ways to solve old problems.
  • You’re empathetic and a relationship builder. You’re able to embody the feelings and context of colleagues in order to build stronger relationships. You bring positive energy to each situation and can judge the behaviours needed to enable progression.
  • You are deadly serious about results and take pride in a proven track record in delivering. 
  • You exhibit Molson Coors core values
  • You have experience with TV and secondary media
  • You have at least 7 years of brand marketing or related experience
  • You have experience collaborating with sales on implementation of retail-based marketing programs
  • As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check


Work Perks that You Need to Know About:

  • We’re one of Canada's Most Attractive Employers
  • As the world’s family brewer we have the scale to make big things happen and still get to know  colleagues on a first name basis across the globe
  • We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
  • Flexible work programs like working from home, no meetings after 1pm on Fridays, year-long summer hours and flexible start and end times
  • You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
  • Access to a beer allotment, top events, cool brand clothing and swag, an Employee Assistance Program and discount plans
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and pension benefits
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.