Title:  Sr Marketing Manager - Brands/Innovation

Requisition ID: 38324 

Cheers to creating an incredible tomorrow! 

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights: 

This individual is a Brand Champion, responsible for Molson Coors’ Six Pints portfolio of brands. This includes Granville Island Brewing, Creemore Springs Brewing, Brasseur de Montreal, Trou du Diable, Hop Valley & India Beer. Responsibilities include long-range portfolio strategy, innovation planning, brand strategy, campaign development & execution, and budget management. This individual will manage a high-performing team of brand and innovation managers situated across Canada.

What You’ll Be Brewing:

• Defines vision for resource allocation across 360 degrees of the marketing mix regionally & nationally.
• Ongoing Brand Analysis
• Integration of Brand Plans into organizational commercial plan
• Financial planning for assigned brand
• Leads Portfolio & Brand Planning Process
• Managing initiatives with scope across the enterprise and collaboration with internal stakeholders including executives.
• Selling marketing brand & national level 360 degree programming strategy to external stakeholders including distributors and key retailers.
• Identifies opportunities and target consumers
• Defines strategic direction independently or in conjunction with Head of Six Pints Commercial
• Links multiple, complex data sources into actionable business ideas
• Creative development across multiple marketing mix elements & platforms.
• Achieve volume, profit, and brand health targets
• Manages brand portion of the P&L
• Drive execution across all elements of marketing mix
• Develop, manage and ensure execution of brand programs, creative and other elements of the marketing mix, delegating certain programs to direct reports.  Ensure program results are measured, reported, and used to inform path forward.
• Clearly communicate all brand programs.  Provide clear direction and demonstrate leadership through meeting timelines.  Understand brand strategies, link to channel strategies and apply them to the development of brand programs and creative messaging.
• Works directly with Brand & Innovation Managers to develop innovation concepts and commercial plans, taking projects through Molson Coors’ internal evaluation process.

Key Ingredients: 

• You have a bachelor’s degree in Business or equivalent experience 7+ years) in the field of CPG Marketing  
• Advertising experience with TV and secondary media
• Experience collaborating with sales on implementation of retail based marketing programs

Beverage Bonuses:  

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 
 

Pay and Benefits:
 

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $133,000.00 - $174,600.00 (posting salary range) + 16% target short term incentive + $10,000 USD + 400 Non-Qualified Stock Options target long term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.