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Title:  Shopper Marketing Manager (Maternity Leave)


Toronto, ON, CA

Requisition ID: 10839 



A Career in Beer:  


Our purpose at Molson Coors is to delight the world’s beer drinkers.   We are the world’s family brewer, brewing and selling our beer for over 350 years around the world.  We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must.  We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you.


Build Brands That More People Want To Hang Out With


In the role of Shopper Marketing Manager, working in Toronto, you will be part of the Canadian Brand Marketing team. We are on a mission to build brands that more people want to hang out with – that means embedding our brands into culture and having the bravery to do breakthrough work, that matters, and that people will care about.

That’s what this role will be all about. It is primarily accountable for building and executing the Retail and On Premise components of our Brand Plans, bringing to life our consumer-led campaigns in creative and innovative ways for Consumers, delivering work you can be proud of and results that will make a difference.


This position reports to a Marketing Director, is within the Brand Marketing department and works closely with the broader Marketing and Commercial teams, here in Canada and in the US.


What will you do?  

Accelerate Molson Coors Canada’s ambitions to become First Choice for Consumers and Customers by providing the strategic leadership, direction, inspiration and management for some of Molson Coors Canada’s Iconic Brands. 

  • Retail & On Premise Strategy:  Develop the Retail and On Premise strategy for a number of priority brands in our portfolio. Work alongside Commercial partners, internally and externally, across our North American business, to identify the biggest opportunities for growth and help shape the brand plan to deliver against these.
  • Development of Breakthrough Ideas: Work with your colleagues in the brand team and external agency partners to develop innovation and breakthrough ideas, born from Shopper Marketing insights, that can create disruption in the Retail and On Premise environments.
  • Toolkit Development for Commercialization: Work alongside the Customer Solutions Teams to build a national Retail and On Premise plan for our brand campaigns that understands and caters to the differing needs of our Retailers and Bar owners, providing a menu of ways the ideas can be utilized, including budget guidance. Lead the development of Shopper Marketing Toolkits to deploy to the Customer Solutions Teams, 8-12 months in advance of campaign live dates, for customization and execution in market. Toolkit includes idea definition, key artwork, display renders, look of success by channel, tactical executional options to drive display and velocity.
  • Partner Relationships: Build strong relationships with key partners in the NA Commercial teams, across the Canadian Commercial teams and with external agency partners. Work collaboratively to inspire the delivery of integrated, breakthrough work that is strategically connected and delivers against the needs of the Brand and the Retail/On Premise environment.


Who are we looking for?  

  • You’re curious. You like to ask ‘why’ a lot. You’re interested in the culture we live in and in people as human beings. You challenge the status quo and see the world in a different way than most people.
  • You’re a problem solver and love a challenge. You like complex projects and can find new ways to solve old problems.
  • You’re empathetic and a relationship builder. You’re able to embody the feelings and context of colleagues in order to build stronger relationships. You bring positive energy to each situation and can judge the behaviours needed to enable progression.
  • You can prioritize. You understand different business dynamics quickly and can map those to your own projects in order to prioritize in a world where we all try to do too much. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy.
  • You have at least 5 years' experience in Shopper Marketing and are an expert in those fundamentals.
  • Experience of operating effectively with a complex, multi-functional structure of stakeholders and processes.
  • Sound business understanding, including fluent understanding of Retailer margins.
  • As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check.


Work Perks that You Need to Know About:

  • We’re one of Canada's Most Attractive Employers
  • As the world’s family brewer we have the scale to make big things happen and still get to know  colleagues on a first name basis across the globe
  • We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
  • You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
  • Access to a beer allotment, top events, cool brand clothing and swag, an Employee Assistance Program and discount plans
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.