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Title:  Shopper Marketing Manager (15mth Contract)

Date:  Mar 27, 2024

Toronto, ON, CA

Requisition ID: 30426 


A Career in Beerand Beyond:  


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    


We are Talent Brewerswithour culture rooted in our coreValues.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   


The Headlines:

In the role of Shopper Marketing Manager (15 mth contract) working in Toronto, ON you will be a part of the Shopper Marketing Team. You will be accountable for leading the development, communication, and evaluation of through the line solutions for shoppers of your designated brand portfolio, in the on premise and retail channels that put our strong portfolio of brands at the forefront. These solutions must be rooted in brand, shopper, and channel insights and must influence shopping behaviour and deliver value and sales for our customers and our company.


This position reports to the Sr Manager Shopper Marketing and works very closely with internal and external stakeholders through the value chain to deliver solutions that drive profitable growth for our retailers and grow MCBC’s share of category and channel.


The Responsibilities:

  • Be an expert at our shoppers needs, their occasions and their journey
  • Know your assigned brand(s) inside out from strategy to creative guidelines
  • Working collaboratively with cross-functional partners, you will lead the development of shopper solutions rooted in insights and brand fundamentals of your assigned brand(s)  to influence purchasing behaviour
  • You will develop strong briefs and work with external and internal agencies on the strategy, idea, creative and tactics from ideation to execution
  • As partner to the sales organization and part of the broader Marketing Activation team, you will connect with customer teams to gather inputs and feedback throughout the program development process and to guide them on executional direction as the brand steward.
  • You will create media assets that align to our shopper’s journey
  • You will identify and measure KPIs, both short and long term and use those to inform future decisions
  • Lead capability building initiatives for the team
  • Support Senior Manager with coaching of the Assistant Marketing Managers on the team
  • Lead relationship with 1 or 2 partner agencies on behalf of the team


Who We’re Looking For

  • You’re passionate about marketing, shopping behaviour and channel dynamics
  • You’re curious and like to dig in on data to understand behaviours
  • You’re a storyteller who can engage others on their strategy and idea
  • You’re a problem solver who takes accountability to deliver strong work within time commitments
  • You build relationships and collaborate to get to the desired outcome
  • You have a desire to win, and help others to win
  • You have a thirst for learning – you are always looking for ways to learn and help one another grow


The Other Qualifications:

  • Preferred Bachelor’s degree in business administration, sales or marketing
  • 5+ years Marketing or agency experience in either brand, shopper or trade, in alcohol or other CPG brands
  • Experience pulling and synthesizing data


Work Perks that You Need to Know About:   

  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
  • Ability to grow and develop your career centered around our First Choice Learning opportunities 
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!  
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   


Job Posting Grade: 11 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Should you need accommodation due to disability [or any other protected status] during the recruitment process, please contact