Title:  Senior Market Development Lead - 12mth contract

Requisition ID: 32893 

This is a 12mth contract

A Career in Beer and Beyond: 

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.   

We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you. 

Six Pints Collective is currently seeking a Senior Sales Manager to join our team based in Toronto ON! Reporting to the Head of Six Pints Commercial, this role will be responsible for leading and managing a team of Market Development Managers in the field and the Internal Sales Team (IST) in Creemore. You will also work with the Reginal MCBC Account Sales Management team and other cross-functional Managers and Executives and brand leads across the MCBC organization. In addition, they will be integral in planning and preparing strategic and tactical initiatives regarding the company's business objectives for the Six Pints sales segment and the individual regions they oversee. 

You will be responsible for directing, controlling, and ensuring the delivery of business plans, execution standards and financial budgets in the assigned market by regularly managing, monitoring, motivating, developing, and evaluating the performance of the MCBC field sales teams, Six Pints Market Development Managers and Six Pints Internal Sales Teams in accordance with MCCEP and FSM standards. You will also be responsible to act as commercial liaison across the various operational departments to ensure that Six Pints’ plans are translated into the MCBC system. This includes monitoring and providing consultation to the forecast, supply chain, CST and commercial operations teams.

MAIN DUTIES & RESPONSIBILITIES:

• Increasing Six Pints’ business ability to become the first choice for both MCBC internal teams and consumers
• and customers by providing strategic leadership, direction and management across Ontario and the Western
• provinces.
• Building a winning team by developing extraordinary talent
• Build, lead and ensure the execution of business and financial plans to achieve objectives, through the sales
• teams in the assigned area.
• Primary responsibility for defining and cascading sales targets, continuously monitoring and analyzing
• development against key sales indicators (KPIs) and implementing action plans to ensure positive development.
• Manage relationships between, forecast & supply, deployment, operations, brand leads market managers, key
• account managers, and other functions to ensure opportunities are unlocked, inefficiencies are avoided, and
• sales opportunities are maximized to enable sales teams in the field to execute and meet Six Pints goals.
• Executes in market days in accordance with the standards set by the MCCEP FSM, including POCE audits, 3x3
• coaching, and high-performing POC visits.
• Brand Champion Requirements
• Creating and executing compelling, strategic and motivational brand messaging across the broader MCBC team,
• supporting large scale engagement initiatives such as the MCBC annual conference as well as regional FAST
• START meetings and motivational gatherings.
• Externally, you will lead customer facing initiatives such as “Board-Room” selling at Key Reginal and National
• Customers in both on and off premise channels
• Product Knowledge/Education Requirements
• Lead the Product Knowledge/educational development of MCBC internal teams, sourcing and overseeing the
• implementation of third-party beer education platforms.
• Manage the delivery of external facing training seminars.
• Create, and execute company-wide engagements that ensure Six Pints portfolio is kept top of mind within the
• broader MCBC organization.
• Support brand teams, ensuring factual accuracy of brand romance copy and the infrastructure of our route-to-
• market tools. And lastly, you will manage the best-in-class execution of external-facing product knowledge and
• training requests.

IF YOU HAVE THE FOLLOWING, WE WANT TO HEAR FROM YOU:

• You have a progressive experience of 7 to 10 years in sales and key account management in the direct sales sector
• or through direct in-store sales.
• You have at least 5 years of experience in personnel management and team leadership.
• Experience in alcohol/beverage or packaged good preferred
• You have a bachelor's degree in business administration, marketing, or another relevant field.
• Competencies
• You like a challenge. You act with the appropriate urgency in the face of various market events and trends that
• require a rapid turnaround in plans and strategy.
• You are confident, diplomatic, professional and use your best judgment to develop and maintain excellent
• business relationships.
• You are extremely serious about execution and take pride in your track record of successful results.
• You are a strong leader who can inspire others.
• You deliver on your commitments, empower others around you, and can achieve optimal results from your team
• through respect and development.
• You are a competent, client-focused negotiator.
• Your constant curiosity fosters your innovative style and you can also execute the ideas given to you.

Work Perks that You Need to Know About:  

• Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages! 
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

Molson Coors is committed to an inclusive workplace.  We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

MolsonCoors_Canada  Toronto [[additionalLocations]]