Title:  Marketing Manager - National Brands

Requisition ID: 34054 

Six Pints Collective is currently seeking a Marketing Manager, National Brands, to join our team, based in Toronto, ON.  Reporting directly to our Senior Marketing Manager and part of the Marketing Leadership Team, this role will be primarily accountable for leading the development and execution of brand plans & marketing initiatives that contribute towards building extraordinary brands, in order to deliver the brand and business’s annual operations plan.

MAIN DUTIES & RESPONSIBILITIES:

You will lead the team responsible for the brand management of Hop Valley, Rickards, India Beer and Fine Company. Hop Valley and Rickards are national in scope, with India and Fine Company primarily in the Atlantic.

In this role you will be responsible for:

• Brand strategy – Ensuring consistent application of the brands strategies in terms of consumer targeting, brand positioning and application of brand codes. Use of consumer, shopper and customer insights to ensure the brand strategies remain relevant over time (and adapting as necessary).
• Integrated brand planning – leveraging consumer, shopper, customer insights, competitor and category information and internal performance data to determine brand objectives. Develop tactics to achieve these objectives, requiring coordination of all marketing mix levers and alignment with key partners (brand homes, sales, production, finance), including budget allocation.
• Brand execution – Development and delivery of projects and programs, working with external agencies and internal partners ensuring activity creatively brings the brands to life, as well as being delivered on time and to budget. On-going tracking of brand and competitor performance and responding to changing market situations and competitor activity in order to deliver our Annual Operating Plan ambitions.
• Innovation – Working with partners in the business, including Master Brewers, to develop a pipeline of differentiated innovation concepts that are aligned with consumer trends, meet customer needs and reflect the brand’s positioning. End-to-end project ownership including feasibility (with production), business case (with sales and finance), internal and customer sell-in and consumer launch and tracking.
• People Management – Manage two direct reports (Assistant Brand Managers) and responsible for all people management processes (goal setting, performance management and reviews, development and progression etc.) as well as providing on-going coaching, structure and prioritization. Six Pints operates a matrix organization within Molson Coors and so in addition to formal people management you are also required to coordinate the efforts of a broader group of people in order to develop and deliver the brand plans, including Brand Activation, Innovation, Production, Customer Service Teams, Sales and Finance. Mentor / Mentee opportunities are also available.

IF YOU HAVE THE FOLLOWING, WE WANT TO HEAR FROM YOU:

Experience

• Minimum 5-7 years brand marketing experience.
• Experience in alcohol/beverage or packaged good preferred.
• Minimum 2-3 years people management experience.
• Additional agency and/or sales experience considered an asset.

Education

• University degree required - preferably with marketing focus or subsequent marketing professional development.

Competencies

• Ability to lead the development of brand/portfolio strategy and plans and turn these into tangible results.
• Strong strategic and brand stewardship experience required with experience in developing long range plans including brand positioning, visual identity, innovation strategy and other core marketing strategies.
• Translation of brand strategies into distinctive, differentiating, ownable and sustainable activities that support the brand and business objectives over the short and long term.
• Energetic leadership with strong influencing and communication skills, including agency management.
• Consumer and market orientation, supported by curiosity and insight mining skills.
• Effective, evidence-based decision making and excellent problem solving.
• Strong business fundamentals and understanding of the commercial drivers of business performance.
• Highly developed project management skills and a demonstrated ability to work in a matrix organization with multiple stakeholders.
• A self-starter able to manage multiple projects through various stages of development.
• Passion for or desire to learn more about beer and craft beer.
• French language skills are considered an asset.

Job Posting Salary Range:  

Molson Coors is committed to an inclusive workplace.  We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.