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Title:  Digital Marketing & CRM Manager (12mth mat leave)

Date:  Jun 23, 2022
Location: 

Toronto, ON, CA

Requisition ID: 21960 

A Career in Beer and Beyond: 

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.   

We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.  

 

The Headlines

 

In the role of Digital Marketing & CRM Manager (Maternity Leave Contract), Canada, working in Toronto, you are responsible for the development and execution of enterprise digital solutions in Canada. This includes ongoing planning and execution of Molson Coors’ CRM programs and customer data initiatives. This also includes managing day-to-day digital marketing operations, including brand social media.

 

The ideal candidate will have the ability to plan, design, and build upon our email, SMS, and other CRM channels. They can also manage campaign calendars for multiple brands to support promotions, product launches, and other markteing efforts.

 

This position reports to the Senior Manager of Canadian Brands and Portfolio Solutions. You will work very closely with the Marketing team (nationally), Digital Operations team (North America), Precision and Data Marketing Team (North America) and external media, production, and creative agency partners.

 

You’re a born leader. You are passionate about data/social/media. You’re both creative and analytical. You are passionate about the beverage alcohol category.

 

The Responsibilities:

  • Lead Canadian Digital Marketing Operations; includes CRM/Data management, digital marketing solutions, and social media/website maintenance and compliance
  • Manage and execute email marketing and ensure alignment of calendar strategy with business priorities. (Management includes reporting) 
  • Lead Canada's first party data collection through always on tactics (Brand Acts, Subscribe Forms, Partnership Programs, Retail Sweeps). Includes establishing data goals & reporting on data.
  • Leverage data and metrics to optimize and improve performance
  • Lead social media management and manage social consumer care agencies  
  • Conduct competitive digital reviews and identify new program opportunities
  • Financial accountability - Manage budgets and departmental spend.
  • Sourcing, leading, and negotiating partnerships with digital vendors and agencies is a necessary skill.
  • Ability to provide clear, actionable feedback in creative and media reviews to ensure commercial and brand integrity
  • Serve as a thought leader and educator in the category by crafting POVs on trending digital marketing topics, briefs, presentations, digital campaign recommendations and proposals.

 

The Other Qualifications:

  • You have a University degree, preferably in Marketing or Communications
  • 3+ years Marketing and CRM focused, progressive work experience within Tier I brand.
  • Hands-on experience with CRM applications, including data pulls and email deployments
  • Experience planning and launching data collection campaigns and email marketing campaigns
  • Creative thinker with impeccable communication and team-management skills; can collaborate effectively and efficiently
  • Proactive, organized, efficient, detail-oriented, unassailable focus on the basics, tenacious (persistent about bringing open items to closure), accountable, enthusiastic
  • Well-versed in CASL, Privacy Act and Data security measures
  • Customer service skills with the desire to exceed expectations
  • Availability to work evening/weekend hours, limited if necessary
  • Strong understanding of key digital marketing channels and capabilities for the CPG industry
    • CRM/Email Marketing
    • Precision & Data Marketing
    • Content Production
    • Digital Analytics/Metrics
    • Data Collection
    • Online Contesting
  • You have a keen understanding of Molson Coors Beverage Company’s brands and its customers.
  • Experience managing external agency partners

 

 

Work Perks that You Need to Know About:

  •  Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
  •  We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
  • ·We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
  • ·Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
  • ·Ability to grow and develop your career centered around our First Choice Learning opportunities
  • ·Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences 

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.