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Title:  Brand Design Manager

Date:  Nov 20, 2023

Toronto, CA

Requisition ID: 28868 

A Career in Beer and Beyond:  


Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    


We are Talent Brewers with our culture routed in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   


The Headlines:    

In the role of Brand Design Manager working in Toronto, Canada, you understand design as a critical growth and business driver, using your expertise to orchestrate effective and aesthetic design solutions in partnership with Marketing and Agencies. Your creative proficiency is applied in service to brand objectives, creating a partnership that generates productivity efficiencies. This allows brand teams to remain focused on business objectives while having a trusted design SME working towards a common goal. The Design Manager’s embedded role results in cost efficiency, fostering brand independence from external resource fees associated with day-to-day brand asset management. The Design Manager’s understanding of corporate culture and critical thinking empowers them to facilitate problem solving and operate efficiently in a high volume, fast-paced setting.

The Responsibilities: 


Strategic Capability and Design Expertise

  • Blends understanding of cultural context, competitive landscape, consumer insights and business strategy specific to assigned brands to identify which creative ideas are on-brand and on-brief.
  • Applies design training and experience to help guide creative assessment and drive optimal aesthetic and effective creative solutions.
  • Brand World development process lead, creative director and perennial brand steward.
  • Execution of day-to-day brand asset management, including packaging design and general oversight of correct and consistent brand application across all consumer touch points.
  • Translates brand vision into context and delivers it with emotional impact.
  • Cross-functional collaboration that helps solve design challenges across a variety of formats while maintaining consistency throughout.
  • Utilizes empirical knowledge to help advise brands on relevant historical context related to MC brands and packaging.


People, Process and Project Management

  • Facilitates open dialogue with cross-functional teams including, but not limited to, Project Management, Sales Planning, Legal, R&D and creative agencies to ensure that budgets, timelines and resources are in alignment throughout the course of a project.
  • Partners with Brand Managers to decide which agency is best suited for the work based on talent and cost considerations.
  • Guides the crafting of the Creative Brief as well as all consequent creative reviews and presentations to ensure focused design solutions are based on objectives.
  • Partners with Graphics Specialist to evaluate projects at each stage of production with a critical eye for maintaining design intent through production, considering effective and appropriate use of color and substrate limitations.
  • Responsible for identifying timelines, submitting mechanical creation estimates and tracking progress for the design development of all packaging projects
  • Pushes self and others for executional excellence and results.


The Other Qualifications:  


  • Bachelor’s degree in Graphic Design with a minimum of 6-8 years as a hands-on designer.
  • 4 years of management experience is preferred.
  • Experience in the consumer products industry within a corporate environment is preferred.
  • Strong presentation skills as well as emotional intelligence and professional communication are essential, as well as a high level of collaboration, process management, business partnering skills and integrity.


Work Perks that You Need to Know About:   


  • Flexible work programs that support work life balance including a hybrid work model of 3 days in the office 
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
  • Ability to grow and develop your career centered around our First Choice Learning opportunities 
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, pension plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
  • On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!  
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   



At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.