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Title:  eCommerce Customer Marketing Manager

Date:  Jul 16, 2021

Montreal, QC, CA

Requisition ID: 16024 



A Career in Beer

Founded in 1786, Molson Coors Canada is one of North America’s oldest brewing companies, and we’re also one of Canada’s Most Attractive Employers. We have a desire to win, but always in the right way. We’re looking for smart, ambitious beer champions that want to jump right in and make a difference working in an innovative brand-led company committed to brewing quality products.


In the role of eCommerce Customer Marketing Manager working in Montreal, Canada you will be part of the Molson Coors Beverage Company Commercial Center of Excellence. This person will help establish Molson Coors’ eCommerce strategy as first in class, leading the annual eCommerce customer planning process to deliver clear, omnichannel tactics/activity to market.


This position reports to the Sr. Manager, Customer Marketing and works closely with the local sales team to execute solutions.


The Responsibilities:   

  • Develop and lead the annual eCommerce customer marketing planning process across key customers, establishing clear omnichannel tactics and solutions grounded in shopper insights to execute brilliantly and advance our strategic partnership
  • Act as a thought-leader and go-to expert on eCommerce strategy and execution, supporting brand plans and establishing in-house capabilities to solidify Molson Coors as an industry-leader in eCommerce execution
  • Collaborate and partner with the Customer Solution’s Team, Program Development and Brand teams on the quarterly planning process, providing expertise on the entire omnichannel shopper journey with a strong focus on eCommerce tactics and execution principles
  • Partner with Shopper Insights team to develop and action channel-centric research plans that provide actionable, compelling shopper insights that serve as basis for program development


The Other Qualifications:      

  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy   
  • You are confident, organized and competent. You have experience building and executing omnichannel shopper marketing plans executed through the path to purchase, with a focus on eCommerce and digital media  
  • You are highly proficient in data analysis and category management tools (IRI, Nielsen, Google Analytics, etc)
  • You have a bachelor’s degree in Business Administration, Marketing, or another relevant field
  • Perfectly bilingual French - English
  • Master’s degree preferred (social sciences, MBA, research focus preferred)
  • At least 5 years experience in CPG eCommerce and / or marketing


Just a Few Reasons Why Molson Coors is an Employer of Choice:

  • Opportunity to work for a global brewing company that is part of the Canada's Top 100 Employers.
  • We play our part to make a difference – from charitable donations to our employees hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
  • We take people development seriously offering growth opportunities through talent and development programs and career planning.
  • Opportunity to take part in industry-leading Beer Education. Our employees become Certified Beer Enthusiasts, and we offer an in-house training program that includes everything from brewing techniques to beer tasting and food pairings.
  • Access to the things that help to make us an Employer of Choice such as employee events, beer allotment, Employee Assistance Program and innovative open concept head office.
  • Participation in our Total Rewards program which includes; competitive base salary, incentive plans, annual merit review, health, dental and pension benefits.
  • Work within a fast paced ever evolving global company, meeting passionate colleagues and partners with diverse backgrounds, experiences and needs.


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.