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Title:  Manager, Strategic Revenue Management-Western Canada

Date:  Sep 24, 2019

Toronto, ON, CA

Requisition ID: 8596 

A Career in Beer:   


Our purpose at Molson Coors is to delight the world’s beer drinkers.   We are the world’s family brewer, brewing and selling our beer for over 350 years around the world.  We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must.  We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you.


The Headlines


In the role of Manager, Strategic Revenue Management you will be part of the Revenue Management Team. You will support Revenue Operation Management for Western Canada, leading Customer specific strategic plans in partnership with crossfunctional teams to drive topline growth and profit maximization across the business unit. Through fact based analytics, you will  provide ongoing startegic direction in order to optimize price, promotion and assortment by customers and channel. Revenue management is a powerful strategic lever that supports the business unit in its competitive efforts in the Canadian Market.


This position reports to Anne Hogan (Senior Manager, Revenue Management Operations) and works closely with the Western sales, finance, channel marketing and category solutions teams to drive holistic recommendations. The position can be based in either Toronto or Calgary.


Core Responsibilities:

  • Lead and support strategic decisions and recommendations to drive Net Sales Revenue.
  • Drive category & channel strategy for Western Canada using fact-based Price, Promo and Assortment recommendations that are grounded in customer, category and shopper insights.
  • Partner with the Promotional Optimization team to evaluate customer & channel specific post-promotion findings & recommend consequent updates on strategy.
  • Define and articulate the role of pricing and promotion within the assigned category, grounded in consumer and shopper insights.
  • Evaluate competitor pricing strategies and analyze the impact to Molson brands, developing recommendations to address business impacts.
  • Lead recommendations & secure decisions on Ad Hoc price analysis, including:
    • Proactively identifying opportunities for Revenue
    • Price & Volume impact analysis leveraging different elasticity factors (e.g., primary product, cross-product, cross-customer) or econometric tools and their application to business problems
    • Where needed, create analytical models for pricing scenarios
  • Support pricing related elements of the Annual Planning Process including channel or customer assortment, everyday price & promotional activity. Own accurate updates to price elements of materials for Revenue Management teams and assist with pricing related customer sell-in stories when needed.

The Other Qualifications:


  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of business priorities.
  • You are confident and competent. You are diplomatic, professional and exercise great judgment in developing and maintaining excellent business relationships within the business.
  • You are serious about results and take pride in a proven track record in delivering. 
  • You have strong communication skills in order to work with, and present to all levels within the organization.
  • You are a motivated leader that can inspire others; you respect your commitments and are able to obtain optimal results from your team through respect and development
  • You have 7+ years' progressive commercial experience in trade marketing, finance, or strategy.
  • You have demonstrated success in unearthing insights and turning them into actionable recommendations in the areas of price/promo and mix analytics.
  • You have a Bachelor’s degree in Business Administration, Economics or another analytical discipline.
  • As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check (if locally applicable).

Work Perks that You Need to Know About:

  • We’re one of Canada's Most Attractive Employers
  • As the world’s family brewer we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe
  • We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
  • Flexible work programs like working from home, no meetings after 1pm on Fridays, year-long summer hours and flexible start and end times
  • You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
  • Access to cool brand clothing and swag, top events, beer allotment, an Employee Assistance Program and discount plans
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and pension benefits
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.