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Title:  Field Sales Manager

Date:  Sep 23, 2022

Calgary, AB, CA

Requisition ID: 23381 


A Career in Beer and Beyond: 

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.   


We are Talent Brewers with our culture rooted in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.  


The Headlines:   

In the role of Field Sales Manager (FSM) working in Calgary, AB, you will lead, manage, coordinate, ensure and check delivery of the sales plan, execution standards and financial budget in assigned market by continuously and purposefully managing, delegating, checking, coaching, training, reviewing, and evaluating the sales representatives, and through personal contact with key customers. 


The Responsibilities: 

  • Fulfilling the sales and financial plans to deliver on targets as measured by profit, volume, distribution, in-store execution, and call coverage.
  • Ensure compliance with trade spend resource allocation including planning, business case proposal, approvals, and regular management within area of responsibility
  • Manage relationships with key customers and builds activation plans and sponsorship programs within region to ensure delivery of sales plans and targets.
  • Involved in setting, cascading, and tracking of sales targets for the relevant period (month, week, day) as per company standards
  • Implements daily/weekly/monthly meeting cadence provide relevant sales performance, market situation, and competitive activity
  • Holds weekly morning challenge meetings and ensures targets are specific every day during morning daily challenge meeting
  • Promotes an appropriate level of competition across the team to drive results, by tracking performance, recognizing wins and being responsible for disciplined follow up against the plan including taking immediate action when gaps or new opportunities are identified
  • Executes in-market routes, including audits, coaching and top & low performing account visits
  • Drives brilliant execution by ensuring Sales Representatives are constantly succeeding
  • Identifies, supports, delivers, and ensures 'flash training' provided to increase Sales Representative professionalism and results
  • Executes all people processes within established guidelines and policies, including but not exclusive to all elements of the people management cycle: recruitment and selection, and annual salary planning


The Other Qualifications: 

  • You have a Bachelor’s degree in marketing or business OR equivalent experience (4+ years) in the field
  • You have at least 5 years experience in progressive sales experience in the Molson organization and/or other consumer packaged goods - including retail experience
  • Cross functional experience in Marketing as asset. 
  • Industry / Molson Knowledge, as well as Brewery / Product Knowledge
  • Demonstrated ability to lead a professional sales team
  • Strong customer service orientation - “Customer Preferred Supplier Focused”
  • Demonstrated ability in negotiation, professional selling and time management skills and budget management
  • Candidates must currently have and maintain a valid driver’s license with no limitations/restrictions. You will be asked to provide us with a recent copy of an MVR (Driver’s Abstract)
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities
  • You build relationships and collaborate to get to the desired outcome  
  • You take accountability for results – acting with integrity and honoring commitments  
  • You have a thirst for learning – you are always looking for ways to learn and help one another grow  
  • You exhibit our core values


Work Perks that You Need to Know About:  

  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.